BMF Launches New ALDI ‘No Artificial Colours’ Campaign

BMF Launches New ALDI ‘No Artificial Colours’ Campaign
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In the fourth instalment of the Good Different platform, BMF and ALDI have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.

The witty spot shows adults going slightly bonkers after eating too much artificial colour and flavours. Check the ad out below: 

The new campaign also includes an in-store poster campaign to support the TVC.

ALDI Jelly Bear

CREDITS

Executive creative director: Cam Blackley       

Creative director: Alex Derwin

Associate creative director: Rosita Rawnsley-Mason

Art directors: Rosita Rawnsley-Mason, Nadia Ahmad, Dantie Van Der Merwe

Copywriters: Tom Johnson and Millicent Malcolm

Designer: Matthew Hughes

Executive planning director: Christina Aventi

Head of planning: Hugh Munro         

Managing director: Stephen McArdle

Group account director: Toby Hussey

Account director: Hayley Basham

Agency producer: Jenny Lee Archer        

Production company: The Sweet Shop

Director: Steve Ayson

Producer: Cindy Kavanagh

Executive producers: Loren Bradley and Edward Pontifex

Managing partner: Wilf Sweetland

Post-production: Arc Edit (offline) and Alt VFX (grade/online)        

Editor: Peter Sciberras

Photographer: Gavin Johns

Art buyer: Basir Salleh

Sound production: Rumble Studios

DoP: Germain McMicking

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