BMF Creates New Spots For ALDI With Cockroaches & BBQ Mammoth

BMF Creates New Spots For ALDI With Cockroaches & BBQ Mammoth

BMF has created a new series of “Like Brands. Only Cheaper” spots for its prime client ALDI.

B&T Magazine
Posted by B&T Magazine

“We’re delighted to unleash another set of ALDI ‘Like Brands’ ads on a fully suspecting public. They promise to put even bigger smiles on people’s faces as well as a few dollars back in their pockets,” said BMF managing director Steve McArdle.

You can watch the first two TVCs here:

“We are really excited about this new set of Like Brands commercials. The brief was to stay surprising and I think the range of techniques utilised to bring each idea to life, nailed that,” said BMF executive creative director Cam Blackley.

An ALDI spokesperson said: This latest set of ten ads really emphasises to shoppers that at ALDI you truly can get quality products at low prices throughout the store, it’s not just a select few. The work achieves this in an interesting, yet memorable way.”

The campaign launched on Sunday and will be running on TV and supported by online, social and catalogue.


Executive Creative Director: Cam Blackley

Creative Director: Cam Blackley / Alex Booker

Art Director: Dantie Van Der Merwe

Copywriter: David Fraser

Planning: Ali Tilling

Managing Director: Steve McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Hayley Basham

Agency Producer: Jenny Lee-Archer

Director: Jeff Low

Producer: Alex Hay

Production Company: Rabbit Content

Post production: Method & White Chocolate

Music & Sound: Rumble

DoP: Pete Eastgate

Client Contact: Sam Viney