BMF has announced that Jim Curtis and Ryan Fitzgerald have been appointed associate creative directors.
This promotion follows a streak during which the two drove the creative behind retaining the MLA’s beef account and winning the coveted Sportsbet business, led by ECD Cam Blackley.
Blackley said of the appointments: “They are both natural born leaders and all round good guys. They’ve proven themselves as creative talent and I’m looking forward to seeing them kill it as CDs.”
Prior to joining BMF, both Curtis and Fitzgerald spent time at DDB Sydney, where they worked on Volkswagen, McDonald’s, Arnott’s, George Weston Foods, Telstra, Cadbury, the Australian Defence Force, the AFL and Schweppes.
The creative team’s work for Volkwagen won a D&AD Yellow Pencil, two Silver Lions in Cannes and was last year’s Gold Siren. Their work has also been awarded at AWARD, New York Festivals, Spikes Asia, The Work, The Sirens, The Caxtons, the MADCs and the Effie Awards. Their other highlights include being named in B&T Magazine’s 30-under-30 list, being selected to judge at AWARD and representing Australia twice at international creative competitions in Cannes and at AdFest.
In addition to working on MLA (Beef) and FFA, the two will now work across all agency clients which include: Lion, ALDI, MLA, George Weston Foods, FFA, Amaysim, BPay, Carnival Cruises, Ferrero, Sportsbet, Network 10 and Weight Watchers.