Blue 449 Finalises Transition Of 20th Century Fox Account With Senior Hire

Blue 449 Finalises Transition Of 20th Century Fox Account With Senior Hire
SHARE
THIS



Blue 449 has finalised the transition of the 20th Century Fox account from Zenith (this news was broken by B&T back in February, by the way) with the hire of Stuart Capel (pictured) as client partner across the Fox business.

Capel joins Blue 449 with 16 years’ industry experience, having most recently worked at Publicis’ sister agency, Leo Burnett as media director. Prior to that, Capel worked as business director at Initiative.

John Preston, CEO of Blue 449 Australia, said: “The Fox transition has been a major process and getting the leadership on the business right was paramount to us, so we are delighted to welcome Stuart into the Blue 449 family and excited for what his leadership skills will deliver in the future.”

Blue 449 has closed its the doors to new business for the last few months, with the leadership team making the decision to focus on delivering a smooth transition for all of the new clients in the first half of this year.

Fox joined the National Breast Cancer Foundation, Royal Caribbean Cruises, Southern Cross Travel Insurance and Puma in moving to the Blue 449 stable recently.

“Our commitment has always been to our people, so we have purposefully taken this time to make sure that, not only were we building a capable team to deliver work that works for all our new clients, but that the strong Blue 449 culture continued to thrive,” Preston said.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine