Bloody Caravaners, Women’s Bushes And Infidelity All Rank In Most Complained About Ads Of 2015

Bloody Caravaners, Women’s Bushes And Infidelity All Rank In Most Complained About Ads Of 2015
SHARE
THIS



In a world where Kim and Kanye’s son has the name, ‘Saint West’, you wouldn’t think there could be much more to complain about.

But some dear viewers down under have found reason to grumble over a handful of ads this fine year, so what else is there to do but share them with you?

The list compiled by the Advertising Standards Bureau includes the sleazy buggers looking for someone other than their wife, and that crazy PMS-version of women crying because some restaurant doesn’t deliver. But Holden’s cheeky hit at “bloody caravaners” was apparently the worst, most likely because little kids then started prefacing everything with “bloody”.

But enough fluff, here’s what really got your goat in 2015:

1. Holden Ltd’s “bloody caravaners” ad got people into a tizz about inappropriate language with 161 complaints, the most all year. Dismissed.

2. Unsurprisingly, Ashley Maddison’s ‘Avid Life’ ad with all those men singing that damn tune about cheating came in at number two, with 138 complaints largely finding fault with the gender discrimination and vilification. Upheld.

3. Fantastic Snack Australia racked up 85 complaints because a woman licking flavouring off of her husband’s lips really freaked people out sexually. One complainant said, “It upsets my 85-year old mother because she does not like being inflicted with such explicit content”. She was just hungry, guys. Dismissed.

4. That bloody Unilever Australia ad about a ‘stereotypical’ woman on her period pissed people off with 76 complaints. Dismissed.

5. Concern for social values garnered 71 complaints over Sportsbet’s ad that showed a sweaty man, or as one complaint called it, “some mindless bogan”, at the gym wiping himself. Dismissed.

6. Stan’s ad that got Rebel Wilson to refer to a cat as a “big pussy”, which while funny didn’t appeal to the 66 people who whinged about it. Dismissed.

7. The Unilever Lynx ad that featured two men having a cheeky pash received 62 complaints. Dismissed.

8. A woman flicking her belt at a snake had 62 Aussies fearing for the welfare of animals in a Hyundai TVC. Dismissed.

9. SCA Hygiene’s advert for Handee Ultra, featuring people exclaiming “Oh Sheet!” managed to score 56 complaints for naughty language. Dismissed.

10. And finally, Edgewell and Schick Hydro’s ad for women’s razors, with ladies shaving their strategically located bonsai bush into, well, non-bushes, received 53 complaints. Also dismissed.

 

Latest News

Myer Goes “Naughty Or Nice” In Christmas Spot Via Clems Melbourne
  • Campaigns

Myer Goes “Naughty Or Nice” In Christmas Spot Via Clems Melbourne

Myer has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centerpiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble apparently lets you and your family know whether you’re on Santa’s naughty or nice list. Using a little […]

Columbus Appoints Reprise Digital’s Rich Conway As Group Client Partner
  • Technology

Columbus Appoints Reprise Digital’s Rich Conway As Group Client Partner

Data-driven marketing agency, Columbus, A Merkle Company has appointed Rich Conway as Group Client Partner in NSW. Conway will lead a large-scale team and head up Columbus’ integrated solutions across Virgin Australia and a number of key Australian brands. With more than seven years of industry experience, Conway joins Columbus from Reprise Digital where he […]

The Brand Agency Brings Science To Behaviour Change
  • Media

The Brand Agency Brings Science To Behaviour Change

The Brand Agency has welcomed behavioural psychologist Dr Mark Hurlstone to its strategy and behaviour change team. Dr Hurlstone is head of The University of Western Australia’s Behavioural Economics Laboratory in the School of Psychological Science. Dr Hurlstone’s appointment is in direct response to the lack of true behavioural psychologists in the communications industry. His expertise will […]

Buyer journey flat isometric vector. A man to make a purchase is moving by the specified route with following steps - awareness, consideration, reviews, choice, purchase.
  • Advertising

Study: Australian Consumers Say Marketers Are Doing Customer Experience Wrong

Despite increasing investment from brands in marketing technology, nearly half of Australian consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX). On top of this, even fewer remember the last time a brand exceeded expectations, according to results of a global survey commissioned by Acquia. Today’s consumers have more […]

Busiest robot in the office with a heavy workload on all of his six hands.
  • Partner Content
  • Technology

Seven Tips To Stop Robots From Taking Your Job

The Fourth Industrial Revolution is upon us, and it has many people freaking out about their career future. Jobs are increasingly being automated via technology such as artificial intelligence (AI), the Internet of Things and cloud computing. In fact, recent research by McKinsey suggests about 60 per cent of occupations could see at least a […]

Partner Content

by Hays

Comms Council & Pluto Media Form AWARD School Indigenous Scholarships Program
  • Advertising

Comms Council & Pluto Media Form AWARD School Indigenous Scholarships Program

In a bid to encourage more indigenous people into the advertising and media industries, Pluto Media has teamed up with The Communications Council of Australia to form a brand new AWARD School Indigenous Scholarships program. This includes acceptance into the AWARD School Application workshop and then, if selected, entry into the AWARD School course itself. Pluto Media’s […]

by B&T Magazine

B&T Magazine
News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]