Bloody Caravaners, Women’s Bushes And Infidelity All Rank In Most Complained About Ads Of 2015

Bloody Caravaners, Women’s Bushes And Infidelity All Rank In Most Complained About Ads Of 2015
SHARE
THIS



In a world where Kim and Kanye’s son has the name, ‘Saint West’, you wouldn’t think there could be much more to complain about.

But some dear viewers down under have found reason to grumble over a handful of ads this fine year, so what else is there to do but share them with you?

The list compiled by the Advertising Standards Bureau includes the sleazy buggers looking for someone other than their wife, and that crazy PMS-version of women crying because some restaurant doesn’t deliver. But Holden’s cheeky hit at “bloody caravaners” was apparently the worst, most likely because little kids then started prefacing everything with “bloody”.

But enough fluff, here’s what really got your goat in 2015:

1. Holden Ltd’s “bloody caravaners” ad got people into a tizz about inappropriate language with 161 complaints, the most all year. Dismissed.

2. Unsurprisingly, Ashley Maddison’s ‘Avid Life’ ad with all those men singing that damn tune about cheating came in at number two, with 138 complaints largely finding fault with the gender discrimination and vilification. Upheld.

3. Fantastic Snack Australia racked up 85 complaints because a woman licking flavouring off of her husband’s lips really freaked people out sexually. One complainant said, “It upsets my 85-year old mother because she does not like being inflicted with such explicit content”. She was just hungry, guys. Dismissed.

4. That bloody Unilever Australia ad about a ‘stereotypical’ woman on her period pissed people off with 76 complaints. Dismissed.

5. Concern for social values garnered 71 complaints over Sportsbet’s ad that showed a sweaty man, or as one complaint called it, “some mindless bogan”, at the gym wiping himself. Dismissed.

6. Stan’s ad that got Rebel Wilson to refer to a cat as a “big pussy”, which while funny didn’t appeal to the 66 people who whinged about it. Dismissed.

7. The Unilever Lynx ad that featured two men having a cheeky pash received 62 complaints. Dismissed.

8. A woman flicking her belt at a snake had 62 Aussies fearing for the welfare of animals in a Hyundai TVC. Dismissed.

9. SCA Hygiene’s advert for Handee Ultra, featuring people exclaiming “Oh Sheet!” managed to score 56 complaints for naughty language. Dismissed.

10. And finally, Edgewell and Schick Hydro’s ad for women’s razors, with ladies shaving their strategically located bonsai bush into, well, non-bushes, received 53 complaints. Also dismissed.

 

Latest News

Ash London To Co-Host Ten’s New Game Show
  • Media

Ash London To Co-Host Ten’s New Game Show

Network Ten has revealed that radio personality Ash London will join Grant Denyer as co-host of its new game show, which will hit TV screens on Sunday 7 October at 7:30pm. London’s role on Game of Games was formally acknowledged in a media release sent out by Ten this morning. However, if you had your […]

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded
  • Advertising

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded

Redhanded has been appointed creative agency of record for the crop science division of Bayer in Australia, following a competitive pitch. The appointment of the Clemenger Group agency comes after Bayer chose to consolidate its creative business in September to drive efficiencies and strategic alignment across portfolios. Redhanded will now be responsible for creative work […]

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Media

Study: High-Impact Digital Ads Amplify Standard Media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye-tracking experiments and revealed that, within a browsing session, standard display formats, such as […]

Kellogg’s Chooses Eleven To Look After PR
  • Marketing

Kellogg’s Chooses Eleven To Look After PR

Breakfast cereal giant Kellogg’s has appointed Eleven to handle its PR account across Australia and New Zealand. Eleven takes over from Edelman on the account. Kellogg’s has also ditched Porter Novelli and Liquid Ideas, which worked on a project basis. Eleven managing director Roberto Pace said in a statement that the agency was excited to […]

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann
  • Campaigns

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann

Coca-Cola has today launched a campaign commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign from McCann and UM will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The tagline featured in the […]

Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED To Handle Media Planning For QICGRE
  • Media

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]