Blis Releases Proprietary Self-serve DSP To The Industry

Nick Ballard, Managing Director
Australia & New Zealand, BlisMedia
SHARE
THIS



Location technology company Blis has announced that after working with Omnicom Media Group (Australia and New Zealand) for the last year, its proprietary, location-enabled self-serve demand-side platform (DSP) has been released industry-wide.

The platform, which was launched last year with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database.

Clients can access the company’s real-time and historical location data targeting solutions, as well as its advanced reporting and analytics capabilities, including footfall and heat maps, in a single intuitive self-serve interface.

Blis Self-Serve has been designed to cater to all levels of client engagement and infrastructure, and follows deepening agency expertise towards the benefits of using location data for building high-value audience groups.

Omnicom has been able to provide 100 per cent transparency, accuracy and reach to its array of fortune 500 customers, including McDonald’s and P&G, over the course of the year, and has now formalised the partnership with Blis.

Peter Horgan, CEO of Omnicom for Australia and NZ, said direct access to the use of first-party location data has been a priority in the group’s ongoing strategy towards innovation and market-leading expertise.

“Location data now plays a key role in how the group builds its campaigns, and the opportunity to get onto a self-operated platform has helped us get to grips with the intricacies of the location marketing arena,” he said.

“OMG’s trading desk teams are getting ahead of the curve on location marketing now, and Blis should be credited for its platform’s advanced, market-defining features.” 

Nick Ballard (pictured above), managing director of Blis for Australia and NZ, said the platform’s testing in Australia foreshadows the growing prevalence of location data in media strategies across global markets.

“We’re diversifying how we bring Blis’ technology to all corners of the media market, and transparency is central to how we share our platform,” he said.

“Blis Self-Serve empowers agencies, brands and trading desks to independently get their hands on our award-winning location data technology, with full visibility over the rigorous verification and attribution standards we apply to our real-time and historical data.

“Australian clients are adventurous and results-driven, and our platform gives clients more opportunities to use location data how they want to. I think we’ll see this trend towards greater visibility and empowerment expanding globally from Australia.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]