Bic Dealt Some Serious Blows After Posting “Sexist” Ad To Celebrate Women’s Day

Bic Dealt Some Serious Blows After Posting “Sexist” Ad To Celebrate Women’s Day

Pen company Bic is in the midst of a social media hurricane after posting an ad to its Facebook page telling women to “look like a woman, think like a man”.

Emma Mackenzie
Posted by Emma Mackenzie

The ad from the South African arm of the brand was intended to celebrate Women’s Day in South Africa, but boy, did that backfire.

The post featured an image of a woman with her arms crossed with the words: “Look like a girl, act like a lady, think like a man, work like a boss!”

The post has been deleted from Facebook, however Twitter user Rupert Myers took a screenshot to share with the world.


Bic has taken to Facebook to issue an apology.

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In other sexist news this morning, Target in the US has come under fire for T-shirts with the words ‘bride’, ‘Mrs’ and ‘trophy’ emblazoned upon the front.

The retail store has been accused of sexism and perpetuating rape culture, with a change.org petition already created to boycott the store.

Target issued a statement about how it never meant to offend, but apparently had quite good feedback from customers about the garments.

Image via The Independent.