Beyondblue Appoints TBWA\Melbourne & Clemenger BBDO To Its Creative Roster

Beyondblue Appoints TBWA\Melbourne & Clemenger BBDO To Its Creative Roster

Aussie mental health organisation beyondblue has announced it has appointed TBWA\Melbourne and Clemenger BBDO Melbourne to its creative agency roster following a competitive pitch.

B&T Magazine
Posted by B&T Magazine

Working in partnership with beyondblue, both agencies will be responsible for developing integrated campaigns that hold true to the organisation’s vision of helping all Australians achieve their best mental health possible.

Nadean Weller, acting general manager of marketing and communications at beyondblue, said: “beyondblue is delighted to have both Clemenger BBDO and TBWA\Melbourne as part of its creative services panel.

“Anxiety, depression and suicide impact the lives of all people in Australia. We look forward to working with both agencies to create cutting-edge behaviour change campaigns that will make a significance difference to people’s lives.”

In a joint statement, TBWA\Melbourne managing director Mike Napolitano and Clemenger BBDO Melbourne managing director Paul McMillan said: “Mental health is a significant issue for society today, with three million Australians currently experiencing anxiety or depression.

“We’re both proud to be working with beyondblue and look forward to bringing some innovative and disruptive thinking to the table to help drive-forward their next chapter of positive change within the community.”