BetEasy Takes A Punt On George Patterson Y&R Melbourne

Horse racing, focus on horse in background, Canon 1Ds mark III

New online betting agency BetEasy has appointed GPY&R Melbourne as its full service agency.

BetEasy is Australia’s newest online wagering brand and plans to make a splash in the market, having just secured an exclusive sponsorship with the AFL.

BetEasy’s head of marketing, Ed Owens, said of the appointment: “In the pitch process George Patterson Y&R proved themselves as the most creative and forward thinking agency.”

“This is a very exciting time for our business, and we are really looking forward to working with the team at GPY&R.”

GPY&R managing partner Julian Bell  said: “BetEasy represents a truly exciting proposition for us; they are a brand with serious ambitions both in terms of acquisition, category disruption and technology advancement. It’s a challenge that will utilise all of the agency’s disciplines and leverage our deep history of sporting experience.”

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