Bel Australia has launched a new campaign for Kiri cream cheese to mark its launch in the Aussie market via Y&R Melbourne.
The campaign features a 30 and 15-second TVC that portrays Kiri as ‘The Crème de la Cream Cheese’.
Angela Piasente, marketing manager at Bel Australia, said: “We are genuinely excited about introducing a new standard in cream cheese with the launch of Kiri into the Australian market.
“Kiri will offer two new cream cheese products: a brand new Greek-style cream cheese which is unique to the Australian market, and an original variant with a velvety smooth texture and superior taste.”
The campaign is supported in-store and online.
Client: Bel Australia
Marketing manager: Angela Piasente
General manager: Ben Dixon
Creative agency: Y&R Melbourne
Executive creative director: Jake Barrow
Senior art director: Kieran Moroney
Senior copywriter: Aaron Pepper
Senior planner: Christine O’ Keefe
Account director: Lil Shelmerdine
Head of production and content: Sheridan Wadelton
Production company: Filmgraphics
Director: Ariel Martin
Executive producer: Anna Fawcett
Producer: Fiona McGregor
Director of production: Jeremy Rouse
Editor: Jon Holmes
Sound engineer: Sam Hopgood
Media agency: Spark