Bel Australia’s Kiri Is ‘The Crème De La Cream Cheese’ In New TVC Via Y&R Melbourne

Bel Australia’s Kiri Is ‘The Crème De La Cream Cheese’ In New TVC Via Y&R Melbourne
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Bel Australia has launched a new campaign for Kiri cream cheese to mark its launch in the Aussie market via Y&R Melbourne.

The campaign features a 30 and 15-second TVC that portrays Kiri as ‘The Crème de la Cream Cheese’.

Angela Piasente, marketing manager at Bel Australia, said: “We are genuinely excited about introducing a new standard in cream cheese with the launch of Kiri into the Australian market.

“Kiri will offer two new cream cheese products: a brand new Greek-style cream cheese which is unique to the Australian market, and an original variant with a velvety smooth texture and superior taste.”

The campaign is supported in-store and online.

CREDITS

Client: Bel Australia

Marketing manager: Angela Piasente

General manager: Ben Dixon

Creative agency: Y&R Melbourne

Executive creative director: Jake Barrow

Senior art director: Kieran Moroney

Senior copywriter: Aaron Pepper

Senior planner: Christine O’ Keefe

Account director: Lil Shelmerdine

Head of production and content: Sheridan Wadelton

Production company: Filmgraphics

Director: Ariel Martin

Executive producer: Anna Fawcett

Producer: Fiona McGregor

Director of production: Jeremy Rouse

Editor: Jon Holmes

Sound engineer: Sam Hopgood

Media agency: Spark

 

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