GPY&R announced today that following a competitive pitch, Bel Australia has appointed GPY&R Melbourne as its strategic and creative agency.
Bel Australia is the local division of Bel Group that manages over 30 brands globally, including The Laughing Cow, Mini Babybel and Boursin.
Frederic Dauba, marketing manager for Bel Australia, said, “Throughout the process, GPY&R Melbourne showed they understood the Australian marketplace and how our brands can push through the clutter of the snacking category.
“We have some exciting plans and look forward to working collaboratively with GPY&R.”
Julian Bell, managing partner at GPY&R, added, “It’s a privilege to be working with some of the worlds’ most famous household brands. We know FMCG is a hotly contested category, and standout creative work is a real differentiator.
“Bel Group have some fantastic plans for the future that include some significant product launch and we look forward to working with them closely in the future.”