Campaign: Bed-wetting Be Gone Says Huggies

Campaign: Bed-wetting Be Gone Says Huggies

Kids with bed-wetting problems can have a dry night with the latest TVC for Huggies.

B&T Magazine
Posted by B&T Magazine

With a giant dinosaur in his dream, the kid is able to play bed-wet free.

The 30 second TVC was created by Ogilvy Sydney and launched by Kimerly-Clark to promote the Huggies DryNites Pyjama Pants.

Jane James, senior brand manager at Kimberly-Clark, said: “For big kids, becoming dry is a journey. Often night-time dryness can take a long time, and this can really affect their self-esteem. The new commercial program shows that Huggies DryNites allow kids to wake up dry, giving them the confidence to dream big and let their imaginations run wild.”

Scott Chalcraft, business director at Ogilvy Sydney added: “The campaign will go a long way in building positive brand associations and removing some of the stigma around the problem. Each kid gets dry in their own time and mum can help make that journey easier with DryNites.”

The launch of the commercial program will be supported by digital communications, as well as in-store activations commencing August.

 

Credits: Ogilvy & mather Creative Director:  Russell Smyth Senior Art Director: Heather Sheen Senior Copy Writer: Jenny Mak TV Producer: Gabe Hammond Head of Planning: Gerry Cyron Business Director: Scott Chalcraft Senior Account Director: Carolina Briscoe Production TV Production: ONE20, Director Nick Robertson TV Post Production: Method Digital Production: DT Sydney