Beauty Campaign Hailed For Showing Five Naked Women With Different Body Types

Category_5__1_.jpg

A striking new print and poster ad campaign for US cosmetics brand Glossier has been hailed after it featured stunning images of five very different and very naked women.

The campaign for its Body Hero range – an an oil-based body wash and body lotion combo – features five women, all beautiful photographed and all from very different backgrounds.

Screen Shot 2017-09-19 at 10.51.16 am

The women include plus-sized model Paloma Elsesser, retired basketball player and gold medalist (and heavily pregnant) Swin Cash Canal, Trialspark clinical research coordinator and influencer Mekdes Mersha, LPA clothing brand creative director Lara Pia Arrobio and founder of sportswear brand Outdoor Voices, Tyler Haney.

Glossier’s campaign features on its website and a blog, as well as its social channels and an outdoor poster campaign in New York and Los Angeles.

Check out some of the startling images below:

Swin Cash Canal

443E6ED400000578-4882044-image-a-5_1505395143922

Tyler Haney

443E6EC300000578-4882044-image-a-4_1505395143919

Mekdes Mersha

443E6ECD00000578-4882044-image-a-7_1505395144155

Lara Pia Arrobio

443E6DFD00000578-4882044-image-a-15_1505403613993

Paloma Elsesser

443E6E1500000578-4882044-image-a-1_1505395143873

 




Please login with linkedin to comment

Glossier

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]