Beautiful Ad Shows Old Polish Man Learning English For Holidays

Beautiful Ad Shows Old Polish Man Learning English For Holidays
SHARE
THIS



If you watch this and don’t shed a tear or two, then your heart is made of stone, because this ad from Poland’s answer to Amazon is seriously heartwarming.

‘English’ is a story of an elderly Polish man who orders a complete ‘English for Beginners’ set on popular Polish online marketplace Allegro, and begins the difficult task of teaching himself the new language.

He places Post-It notes around the house – including on his dog, to remind him of English words – and practices in all kinds of circumstances, even picking up a few choice words from a violent action movie.

But what’s he learning English for? Where is he going for Christmas? Watch the adorable ad and tell us you’re not crying.

Created by agency Bardzo in Warsaw, ‘English’ is a gorgeous ad that asks viewers ‘What are you looking for?’ at the close of the spot, as we see the reason the old man has taught himself English.

CREDITS
Client: Allegro
Agency: Bardzo, Warsaw, Poland
Creative Director: Hubert Stadnicki
Art Director: Wiktor Pietrzak
Copywriters: Ania Kowalczyk-Nowak, Hubert Stadnicki
Director: Jesper Ericstam
Director of Photography: Henrik Stenberg

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]