After working with Indooroopilly Shopping Centre for four years, Queensland ad agency BCM has announced it has resigned the account due to differences with the centre’s new management and marketing team.
BCM managing director Paul Cornwell said: “We have worked with the Indooroopilly team since early 2013 when the $450 million refurbishment of the centre began.
“We have done some great work which we’re very proud of, and have enjoyed our partnership with the Indooroopilly Shopping Centre client, but a new management and marketing team have arrived recently and we differ in our approach to working together. So, we decided to move on.
“We understand that sometimes a change in management at a client office can mean a new approach is required, and we’re very good at adapting to those changes, but in this case we felt that our role would be diminished and that our contribution wouldn’t be as valued as it has been in the past.
“A decision like this is not an easy one but we felt it was best for the agency. We wish the new Indooroopilly Shopping Centre team the best and will assist them in transitioning to another agency when they have conducted a review and decided on a new agency partner.”