Bauer Media in partnership with Nine Entertainment Co.’s platform connecting brands and people, powered, has launched the Good Health Update series, a cross platform advertorial format that leverages magazine brand, Good Health.
Launching with foundation partner pharmaceutical brand Dr. Reddy’s, the editorially curated infomercials come to life in-magazine and online across a selection of Bauer Media and Mi9 websites, and amplified on free-to-air television in the form of a 60 second vignette running across the Nine Network.
Fronted by Good Health Beauty editor Yasemin Trollope, Good Health Update delivers a series of informative advertorials covering key health issues and themes affecting Australian women right now.
On the updates, Good Health editor, Catherine Marshall said: “Good Health Update is a great example of taking curated content from one of Australia’s longest standing health brands and bringing it to life in a really unique way. The campaign provides Dr. Reddy’s customers with informative, snack-able content covering relevant health and wellbeing issues, while providing fantastic campaign creative consistency for the client using the power of the Good Health brand.”
Combined with a paid media schedule across Nine Entertainment Co. and Bauer Media assets, the Good Health Update series forms a key part of Dr. Reddy’s biggest brand campaign since launching in Australia in 2009, and coincides with the launch of a new range of consumer health products only available over the counter in pharmacy chains.
Dr. Reddy’s head of marketing, Fran Benaud said: “The Good Health Update series, together with our integrated television and print media campaign across Channel Nine and Bauer Media, has provided a vehicle to raise awareness of our new consumer health products in the Australian market place. We commenced the campaign in-magazine, online and through association with Bauer Media’s Health and Wellbeing Weekend in Sydney, and we look forward to taking it to the next level with the television creative.”
The Dr Reddy’s Good Health Update series are currently running in-magazine across The Australian Women’s Weekly, Woman’s Day, Yours and Good Health magazines, and as long form video content across relevant Bauer Media and Mi9 websites. The 60 second vignette commenced on the Nine Network this week.