Bank Parodies Advertising In Witty ‘The Man Who Clicked On A Banner Ad’ Campaign

Bank Parodies Advertising In Witty ‘The Man Who Clicked On A Banner Ad’ Campaign
SHARE
THIS



French bank Boursorama is using its latest campaign to ask the perennial question – does anyone ever click on banner ads?

The fun ad plays out as a movie trailer with the voiceover declaring he is “a man who saw what no-one else wanted to see, a man who dared to do what no-one else wanted to do and who dared to confront what the whole world was running from”. As it turns out, what we’re all running from is banner ads.

Ironically, the campaign is designed to promote Boursorama’s very own banner ads that will gift new customers a rather inviting €130 ($A212) when they click on a banner ad and sign up to a new Boursorama account.

The campaign’s the work of famed Parisian agency Buzzman and includes banner ads printed into newspapers and magazines and an outdoor iteration, too. Check out the fun spot below:

 

Latest News

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’
  • Campaigns
  • Technology

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’

Digital innovation Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. Romeo […]

What Every Business Needs To Know About Influencer Marketing
  • Opinion
  • Technology

What Every Business Needs To Know About Influencer Marketing

In this guest post, Charles Tidswell, JAPAC vice president at Socialbakers, takes a look at influencer marketing and offers his panic-free tips on improving yours… In recent times, the reputation of influencer marketing has taken a few hits and its credibility has quickly diminished. With a few high profile and costly mistakes, including the Federal Health […]

Opinion

by B&T Magazine

B&T Magazine
Zenith: 65% Of Digital Media To Be Programmatic In 2019
  • Technology

Zenith: 65% Of Digital Media To Be Programmatic In 2019

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62 per cent of digital media expenditure. We predict that in 2020 advertisers will spend […]

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]