ME Bank Hijacks Viral ‘Salt Bae’ Meme On Social Media

ME Bank Hijacks Viral ‘Salt Bae’ Meme On Social Media

ME has tapped into a meme that has gone gangbusters on social media, featuring it in some clever posts on the bank’s Twitter and Facebook pages to promote its low-rate credit card.

Huntley Mitchell
Posted by Huntley Mitchell

The ‘Salt Bae’ meme originated from an Instagram post by Turkish chef Nusret Gökçe, which shows him slicing and seasoning steak.

Ottoman steak

A video posted by nusr_et (@nusr_et) on

 

Gökçe’s post took the social media world by storm, warranting a number of hilarious memes:

 

It’s lit

A photo posted by SaltBae (@sprinklechef) on

Lmaooo @tatum.strangely

A photo posted by SaltBae (@sprinklechef) on

9 days in 2017 and @masipopal already crossed the line with this meme

A photo posted by SaltBae (@sprinklechef) on

Now ME has jumped on the Salt Bae bandwagon and used Gökçe’s video to create it’s own meme for its low-rate credit card, affectionately known as Frank, for Facebook and Twitter.