BAM Estimator app predicts magazine ad effectiveness

BAM Estimator app predicts magazine ad effectiveness
SHARE
THIS


What best describes you?

Pacific Magazines has launched a new app that predicts the effectiveness of magazine advertising.

Using Pacific Magazines’ Buyers’ Action Measure (BAM), the free BAM Estimator app measures the range of actions consumers take as a direct result of seeing a magazine ad.

BAM was launched in 2009 by Pacific Magazines to prove the ROI of advertising in magazines, grouped into categories of ‘investigation’, ‘word of mouth’ and ‘retail’.

Peter Zavecz (pictured), commercial director at Pacific Magazine, said: “We’re excited to deliver this new technology to our clients. It’s smart, simple to use and cements the true value and cut through of magazines.”

The BAM Estimator aggregates the results of over 2,400 case studies since 2009 across a wide range of advertiser categories and magazine genres. It uses this database to predict how a consumer will respond to an ad based on key criteria such as advertiser category, magazine genre, magazine title, ad size, brand name visibility and ad placement.

Please login with linkedin to comment

Latest News

Nine Accused Of Shielding “Brazen” Ben McCormack
  • Media

Nine Accused Of Shielding “Brazen” Ben McCormack

Former Channel Nine reporter, Caroline Marcus (main picture), has revealed that Ben McCormack was quite “open and brazen” about his sexual attraction to young boys while employed at the network. Marcus, who now works for Sky News, was interviewed by the broadcaster’s Peta Credlin over the weekend and revealed she was “not surprised at all” when […]

by B&T Magazine

B&T Magazine
Study: Aussie Ad Revenue Growth Set To Slow In 2018
  • Advertising

Study: Aussie Ad Revenue Growth Set To Slow In 2018

Australian advertising revenues are expected to grow by 2.9 per cent to $16 billion in 2018, according to the latest forecast from IPG Mediabrands’ media intelligence and investment division. Magna’s most recent forecast, issued this week, sees 2018 growth lower than 2017’s expected full-year performance of 3.2 per cent, and also below Magna’s prior forecast […]

Geoffrey Rush To Sue The Daily Telegraph After It Portrayed Him As A “Pervert”
  • Media

Geoffrey Rush To Sue The Daily Telegraph After It Portrayed Him As A “Pervert”

Acclaimed Australian actor and Academy Award winner Geoffrey Rush has announced his intentions to sue News Corp’s The Daily Telegraph after it published allegations of sexual impropriety against the 66 year old. Rush has announced his intention to sue The Daily Telegraph, Nationwide News Pty Limited, and the journalist who penned the article, Jonathon Moran. In late […]

by B&T Magazine

B&T Magazine
Wendell “Big Dell” Sailor Set To Join Seven’s Australian Spartan
  • Media

Wendell “Big Dell” Sailor Set To Join Seven’s Australian Spartan

Dual code rugby legend Wendell Sailor has been confirmed as sideline reporter for Channel 7’s upcoming event TV program, AUSTRALIAN SPARTAN. Joining previously announced hosts Edwina Bartholomew and Hamish McLachlan, Sailor will bring viewers all the action as it happens from Australia’s finest athletes as they tackle the world’s toughest obstacle competition. “I’m excited to […]

Former Oasis Frontman Liam Gallagher To Kick Off Nova’s Red Room Shows For 2018
  • Media

Former Oasis Frontman Liam Gallagher To Kick Off Nova’s Red Room Shows For 2018

NOVA Entertainment has announced that former Oasis frontman Liam Gallagher will kick off its Red Room events for 2018 when he performs on Tuesday 9 January in Sydney. The ex-lead singer of one of the UK’s most successful bands released his debut solo album As You Were in October. Kicking off a new stage in […]

Nine Promotes Sam Brennan To Director Of Sales For Melbourne
  • Advertising
  • Media

Nine Promotes Sam Brennan To Director Of Sales For Melbourne

Aussie media behemoth Nine has announced the promotion of Sam Brennan to lead the company’s Melbourne sales team. For the past five years, Brennan has held the role of director of sales for sport, leading Nine’s national sports sales teams focused on its key NRL, cricket and netball properties. Nine’s chief sales officer, Michael Stephenson, […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

Study: 25% Of All Global Ad Spends Now Go To Facebook Or Google
  • Advertising
  • Media
  • Technology

Study: 25% Of All Global Ad Spends Now Go To Facebook Or Google

A new study by business intelligence site Statista has probably confirmed what everybody knows already – that as eyeballs head away from traditional media and to digital, the likes of Google and Facebook are cleaning up when it comes to securing ad dollars. As Statista noted: “The rise of the smartphone has only accelerated this shift, […]

by B&T Magazine

B&T Magazine
Orchard Announces A Whopping Seven New Hires
  • Marketing
  • Technology

Orchard Announces A Whopping Seven New Hires

Creative tech agency Orchard has announced the appointment of a few new faces following recent client wins. Katie McAllister joins Orchard in project management following stints at MullenLowe Profero and Holler, where she worked on a range of brands including Audi. Max Cahill is the latest addition to Orchard’s account management team. He departs DDB, […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

MKR Dust-Up: Duo Booted From Show After Heated Scuffle
  • Media

MKR Dust-Up: Duo Booted From Show After Heated Scuffle

An all-female team from next year’s My Kitchen Rules has reportedly been booted off the show just four weeks into filming following a physical altercation with other contestants. In what should make for an interesting debut when the show returns to Seven in late January, the unnamed duo will not be edited out of the first few weeks of the series. Of […]

by B&T Magazine

B&T Magazine
Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

Lisa Wilkinson Appointed Executive Editor Of Ten Daily
  • Media

Lisa Wilkinson Appointed Executive Editor Of Ten Daily

Network Ten has announced the appointment of Lisa Wilkinson to the newly-created role of executive editor of ten daily, effective January 2018. ten daily is Network Ten’s new standalone, mobile-optimised website that will be rich in short-form video content and offer premium and exclusive entertainment, lifestyle, opinion news and sport content. ten daily will launch next […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

SBS has refreshed its news portfolio, today launching SBS News with increased capabilities across its broadcast and digital platforms and a bold, new look bring its range of news platforms together under the SBS News banner. A new SBS News app has also been released to give audiences greater access to the latest news from […]

by B&T Magazine

B&T Magazine
News Corp Pulls Out Of AMAA, ABC And CAB Audits
  • Media

News Corp Pulls Out Of AMAA, ABC And CAB Audits

News Corp Australia has announced it is pulling out of the Audited Media Association of Australia’s (AMAA), Audit Bureau of Circulations (ABC) and Circulation Audit Board (CAB), effective immediately. Instead, it will use Enhanced Media Metrics Australia (EMMA) as its sole audience measure. The decision to use EMMA as the primary measurement metric apparently follows an extensive review with more […]

Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News Corp Australia’s Motoring section – published inside the nation’s metro and regional newspapers each week – has today crowned the Skoda Kodiaq as its Car of the Year.             Over 600 cars were road-tested to narrow the field to just one vehicle:  The Skoda Kodiaq, a family seven-seater, has trumped […]

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Amazon’s Australia Arrival: Welcome To The (Retail) Jungle
  • Opinion

Amazon’s Australia Arrival: Welcome To The (Retail) Jungle

In this guest post, Switched on Media’s strategy director, Andrew Burger (pictured below), says Amazon’s Australia’s launch has, thus far, been rather low-key. But, he warns, things should start getting very interesting very soon… As evidenced by the nation’s collective shrug on Tuesday, Amazon’s much-anticipated  launch was more Canned Air than World’s Loudest Air Horn. The initial […]

Opinion

by B&T Magazine

B&T Magazine
Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]

Nick Ballard, Managing Director
Australia & New Zealand, BlisMedia
  • Marketing
  • Technology

Blis Unveils New Consumer Behaviour Analytics Tool For Maketers

Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data. Smart Trends offers robust in-store consumer behavioural insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, […]

WiTH Collective Linked By Isobar Renames Colours Of The Great Barrier Reef As Part Of New Campaign
  • Campaigns
  • Marketing

WiTH Collective Linked By Isobar Renames Colours Of The Great Barrier Reef As Part Of New Campaign

The Great Barrier Reef is under threat, and WiTH Collective – part of Isobar Australia Group – has launched a social movement to protect it. The ‘Unite for the Reef’ campaign will put vivid pops of colour into millions of social media feeds as a global network of individuals united to pledge support for the future of the Great Barrier Reef.  Spearheaded […]

Imagination Unveils Creative For Sydney’s NYE 2017 Celebrations
  • Marketing

Imagination Unveils Creative For Sydney’s NYE 2017 Celebrations

The City of Sydney has unveiled the creative line-up for 2017 Sydney New Year’s Eve celebrations, including a new look and theme for Australia’s largest public event, conceived by experience agency Imagination. In its seventh year as the creative team behind the event, Imagination has set out to create a fresh, inspiring new theme and […]

Rogue Penis Radio Prank Goes Horribly Awry
  • Media

Rogue Penis Radio Prank Goes Horribly Awry

This radio prank has it all - a rogue willy, tears & humiliation. The only surprise is it doesn't have Kyle Sandilands.

by B&T Magazine

B&T Magazine
Stockland Invites Aussies To ‘Share Some Unexpected Joy’ This Christmas In New TVC Via Lavender
  • Advertising
  • Campaigns

Stockland Invites Aussies To ‘Share Some Unexpected Joy’ This Christmas In New TVC Via Lavender

Shopping Centre group Stockland has released an emotive campaign across its 40 national social and owned media channels via CX agency Lavender. The ‘Share Some Unexpected Joy’ campaign tells the story of Lucy, a thoughtful Australian girl who recognises that just like her and her mother, some of their neighbours will be spending Christmas alone this […]

QMS Switches On Digital Transaction Platform In NZ
  • Advertising
  • Media

QMS Switches On Digital Transaction Platform In NZ

In a New Zealand first for large format roadside digital, QMS Media is launching a digital transaction platform in conjunction with Rubicon Project and Digital Commons, who will represent the product in the market. Operating on a ‘guaranteed orders’ principle, advertisers will have the opportunity to buy QMS premium digital inventory nationwide via the Rubicon […]

Clemenger BBDO Melbourne’s SNICKERS ‘Hungerithm’ Goes Global
  • Advertising
  • Campaigns

Clemenger BBDO Melbourne’s SNICKERS ‘Hungerithm’ Goes Global

Following its huge success locally, Clemenger BBDO Melbourne’s ‘Hungerithm’ platform it conceptualised for SNICKERS is rolling out across US and European markets. The US has been the first region to roll out the platform through a nationwide partnership with 7-Eleven’s plus-9,000 stores. The launch of the Hungerithm in the US sees the platform pick up […]

Interbrand Australia Appoints whiteGREY’s Davy Rennie As CX Director
  • Marketing

Interbrand Australia Appoints whiteGREY’s Davy Rennie As CX Director

Brand consultancy Interbrand Australia has announced the appointment of Davy Rennie as its director of customer experience (CX). In this new role, Rennie will deliver solutions across Interbrand’s clients including Telstra, Event Hospitality and Entertainment, and The Star. Rennie joins Interbrand armed with more than 10 years’ experience across digital, innovation and customer strategies. With […]

News Corp Announces New Era For The Manly Daily
  • Media

News Corp Announces New Era For The Manly Daily

News Corp Australia has announced a bold new direction for one of its community brands, the Manly Daily. In January 2018, the Manly Daily will launch two hero print editions on Wednesdays and Saturdays, complemented by an enhanced online and mobile offering. The two unmissable print editions, each with a distinct unique personality and purpose, […]

Melbourne Comms Agency Civic Reputation Announces New Hires
  • Advertising
  • Marketing

Melbourne Comms Agency Civic Reputation Announces New Hires

Melbourne-based communications agency, Civic Reputation, strategically builds on its multi- disciplined team with the appointment of two new senior consultants, a digital, design and social media specialist and an account executive. Civic reputation director, Chris Newman, said the new hires add a steady synergy to the agency’s breadth of clients and will shore up growth opportunities, […]

Amaysim Launches $10 Mobile Plan Via Special Group & Kaimera
  • Advertising
  • Campaigns

Amaysim Launches $10 Mobile Plan Via Special Group & Kaimera

Telco player amaysim has unveiled its new small but mighty mobile plan which offers unlimited talk and text, and 1GB of data for only $10 via a new campaign by Special Group and Kaimera. The campaign launched nationally last weekend, with Kaimera managing the above-the-line media planning and buying, while the he creative was produced […]