Automotive company Supercheap Auto will launch its Christmas campaign this week featuring a bunch of bad-ass elves who have been exiled to a secret workshop facility to make toys for grown-ups.
Andrew Ostrom, executive creative director at The General Store said: “We wanted to find a uniquely Supercheap Auto way of celebrating Christmas. The idea of flipping the innocence of Santa’s workshop into a tough place that makes heavy duty toys felt like an interesting way of communicating Supercheap Auto’s gifting offer.”
David Bauer, marketing manager at Supercheap Auto said: “Finding a distinctive angle on Christmas is always a challenge for retailers, it’s a time of year when we all go to market with a similar message. So the key for us was to find a unique angle that would cut through.”
The spot was produced by Curious and directed by Robin Walters.
Ostrom added: “Robin Walters is an impressive talent when it comes to comedy. And the entire production team at Curious brought great scale and commitment to the idea.”
The campaign goes live this week on TV, online and in-store.