B&T’s Christmas break wrap

B&T’s Christmas break wrap

Pitches

B&T Magazine
Posted by B&T Magazine

The Transport Accident Commission (TAC) officially appointed Clemenger BBDO Melbourne its new creative partner in December, bringing an end to its 24 years with Grey Melbourne.

The Grey-TAC partnership was one of the local advertising industry’s longest.

Twenty-six expressions of interest were received and four agencies were shortlisted for the pitch which kicked off in June.

Janet Dore, TAC’s chief executive, said: “Grey should be rightfully proud of the contribution it has made to making Victoria a safer place.  Grey has been a wonderful business partner and have set a very high benchmark for effective public education campaigns.”

Clemenger is TAC’s lead agency for public education campaigns but the agreement is non-exclusive with the TAC to continue to work with specialist agencies as well.

Meanwhile, Clemenger BBDO Melbourne promoted creatives Ant Phillps and Richard Williams, to creative directors.

Phillips and Williams have been with the agency for two and a half years and were behind the agency’s ‘Beer Chase’ campaign for CUB.

They step up to replace Jim Ingram and Ben Couzens who moved to CumminsRoss.

 

Luxury tour operator Scenic Tours recruited creative communications agency Deepend as the brand’s digital partner.

Deepend won the account in a pitch against two other agencies.

The agency’s duties will include technical, analytical and design consultancy with the agency to develop a new responsive website for the brand.

Deepend’s clients include a number of travel and tourism brands such as P&O Cruises, Tourism North Tropical Queensland, Explore Australia and Merlin Entertainments.

 

Zenith Optimedia retained its hold on FMCG giant Reckitt Benckiser in December following a competitive pitch process.

The media agency’s original three year contract has been extended by another three following the review.

Reckitt Benckiser brands include Durex, Dettol, Mortein and many more.

The agency also wrestled the Henkel account from MEC. MEC has held the account since September 2011. Henkel brands include beauty care and adhesives, sealants and functional coatings brands such as Schwarzkopf and Pril.

 

Naked Communications picked up the creative and strategy account of Kinetic Super.

The industry fund appointed the agency following a pitch process.

Work on the account has already kicked off with the agency’s responsibilities including a “brand evolution project”.

 

 

Appointments

BWM ‘supercharged’ its creative fire power by announcing five new hires just six days before Christmas.

The agency’s early Christmas present included Andrew Ostrom and Nick Levey joining as creative directors, Zac Pritchard as copywriter and a new junior duo with Sam Grant as junior art director and Fee Millist as junior creative copywriter.

Rob Belgivane, chief creative officer, said: “With BWM continuing to win new business, these five new hires will play an integral role in ensuring our business continues to expand, with new ideas that thrill, engage and surprise and get Australian’s talking in 2014. Andrew, Nick, Zac, Fee and Sam are all powerhouses of creativity, and are a very welcome addition to the BWM creative clan.”

 

ANZ’s Australian head of marketing, Karen Donaldson, left the bank in December.

Donaldson has been with ANZ since November 2010, first as head of marketing for ANZ Bank’s Australia Division before moving into the general manager of marketing role one year later.

 

 

Metro Media Publishing (MMP) announced the appointment of Alex Lynch to the seals director of agency and retail on December 17.

Lynch’s appointment comes after she worked with MMP in a consultancy role for four months after leaving News Community Media where she was Victorian group sales manager.

She will now oversee all agency, retail and digital revenue across the group as well as the newly formed client integration team.

MMP publishes and distributes 15 community magazines and newspapers including The Weekly Review.

 

Warner Music Australia lured Australian Radio Network’s (ARN) marketer Chris Phillips away from the broadcaster to take up a digital-focused role with the music company.

Phillips joined Warner Music as head of digital and consumer insights late last year after almost three years with ARN as marketing manager.

 

Nick Tabakoff, media editor for The Australian, moved to the Commonwealth bank as the brand’s executive manager of public affairs.

 

Outdoor advertising rirm oOh! appointed Peter McClelland to the joint chief operaiotns officer and chief financial officer role.

The appointment of McClelland, a former Luxottica executive, came amid a company restructure for oOh!.

Changes to the sales team have been implemented to streamline reporting lines and the Indonesian arm of the business has been sold to PT Vega Cipta Utama.

John O’Neill, general manger of sales, left the company. O’Neill has been with oOh! since 2007 when the business purchased his firm, Media Puzzle.

 

Fox Sports senior marketing manager, Lindsay Chappel, moved to News Corp Australia as general manager of marketing for New South Wales.

She takes over from Bettina Brown who filled the position while News Corp searched for a recruit to permanently fill the role vacated by David Goldman in August.

Brown has been appointed general manager of retail and media.

 

Media

Southern Cross Austereo’s Today Network finally unveiled its new national drive show with Dan Debuf and Maz Compton the faces of the ‘Dan and Maz Show’.

The duo will be on air between 4pm and 6pm weeknights from January 20.

They replace Jules Lund and Fifi Box, with Lund moving to Today’s national breakfast program and Box to Melbourne’s Fox FM breakfast show.

Dave Cameron, head of the Today Network, described the Dan and Maz duo as “more fun than a box glove full of Pop’s peppermints”.

 

Meanwhile, P&O Cruises will ship in a new era on Southern Cross Austereo’s 2DayFM with the brand announced as the new breakfast team’s launch sponsor last month.

The new breakfast team will kick off this month, chaired by Jules Lund, Sophie Monk, Merrick Watts and former Spice Girl ‘Mel B’.

P&O’s marketing director, Simon Cheng, said the brand was “thrilled” to support the new show: “It’s the perfect fit for our audience and we are genuinely excited about working with the team to bring the P&O message to life.”

The new team replaces the Kyle & Jackie O Show with Kyle Sandilands and Jackie Henderson to start on Australian Radio Network’s rebranded station Kiis 1065 this month.

 

Melbourne’s community dance music station, Kiss, sent a cease and desist letter to Australian Radio Network (ARN) over the name of its rebranded Sydney Mix station, KIIS 1065.

Kiss’ station manager Tim Byrne told radioinfo ARN are “acting like bullies”.

For more, include a look at Kiss’ cease and desist notice, click here. 

ARN rebranded Sydney’s Mix station to KIIS 1065 late last year as it readies to broadcast new breakfast team, Kyle Sandilands and Jackie Henderson.

 

Four research companies have been admitted to a new Commercial Radio Australia panel which will see regional radio stations receive more regular ratings surveys.

The four companies approved to perform audience measurement are Xtra Research, DBM Consultants, Enterprise Marketing and Research Services (EMRS) and IRIS Research.

The firms will conduct surveys in regional areas outside of the Gold Coast, Canberra and Newcastle markets.

More companies may be added to the panel as the accreditation process continues on an ongoing basis.

The metro markets receive 8 surveys per year but the cost was previously prohibitive in some regional areas.

The metro markets’ also have a new radio survey provider, GfK.

 

Network Ten nabbed the broadcast rights of the V8 Supercars from rival free-to-air network Seven.

The deal saw Ten, Fox Sports and Foxtel win the rights in a five-year $241m deal.

The FTA shift from Seven to Ten will see former Ten chief executive James Warburton, now CEO of V8 Supercars, work with his former employer.

Seven has held the rights for the past seven years.