AWARD Awards Winners Revealed for 2017

AWARD Awards Winners Revealed for 2017

The winners of the 38th annual AWARD Awards were announced on Friday night in a celebration of the most outstanding creative communications work in the Asia-Pacific region.

B&T Magazine
Posted by B&T Magazine

Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 35 gold pencils, and awarded a further 117 silver and 149 bronze awards.

The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across the PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster & Outdoor, Promotion & Experiential, Film & Video, and Branded Entertainment & Content categories.

R/GA followed with two gold awards across Craft in Advertising – Film and Design, as did Revolver/Will O’Rourke with two gold pencils for Craft in Advertising – Film and Design.

One gold award was awarded to FINCH, Leo Burnett Melbourne, GPY&R Brisbane, J. Walter Thompson Sydney, Nylon Studios, Clemenger BBDO Wellington, Houston Group, The Editors, Goodoil Films, Alt.vfx and Blackbird.

Network of the Year went to BBDO, Client of the Year was awarded to the Transport Accident Commission, and Production Company of the Year was presented to Exit Films.

Best in Show was awarded to Clemenger BBDO Melbourne for their ‘Meet Graham’ campaign for the Transport Accident Commission.

Presented by Glenn Cole, founder and creative co-chair of 72andSunny, the Chairman’s Choice award went to ‘The Boys’ by Clemenger BBDO Melbourne for Bonds/ Pacific Brands Underwear Australia.

Recognising the most prolific of entrants, Creative of the Year was awarded to Gavin Chimes of Marcel Sydney – an award that considers those being credited across the most individual campaigns that won bronze, silver or gold (including craft awards if that award is directly applicable to their craft).

M&C Saatchi’s Tom McFarlane was also inducted into the AWARD Hall of Fame, celebrated for outstanding achievements.

Tom McFarlane (AWARD Awards 2017)

Wilf Sweetland, chair of AWARD, said: “Congratulations to our long list of finalists and winners, especially to Clemenger BBDO Melbourne for being awarded Agency of the Year and our first-ever solid gold pencil for Best in Show.

“This year, a record number of 35 gold pencils have been awarded – a figure which bears testament to the outstanding level of talent in the Asia-Pacific region.”

Here are the full list of winners:

Agency of the Year (top five)

  1. Clemenger BBDO Melbourne
  2. DDB Group New Zealand
  3. Clemenger BBDO Wellington
  4. The Monkeys
  5. R/GA Sydney

Production Company of the Year (top five)

  1. Exit Films
  2. FINCH
  3. The Sweet Shop
  4. Goodoil Films
  5. Revolver/Will O’Rourke

Client of the Year (top five)

  1. Transport Accident Commission
  2. Mars Australia
  3. Google
  4. Bonds/ Pacific Brands Underwear Australia
  5. SKY Television New Zealand

Network of the Year (top five)

  1. BBDO
  2. DDB
  3. TBWA
  4. Leo Burnett
  5. Havas Worldwide

Creative of the Year

Name: Gavin Chimes

Agency: Marcel Sydney

Chairman’s Choice

Title: ‘The Boys’

Agency: Clemenger BBDO Melbourne

Best in Show

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

Client: Transport Accident Commission

Gold winners

Category: Film & Video

Subcategory: Charity, Individual, Any Length

Title: ‘The Lucky Ones’

Agency: J. Walter Thompson Sydney

 

Category: Film & Video

Subcategory: Television Commercial, Individual, Over 30 Seconds

Title: ‘Hello’

Agency: Clemenger BBDO Wellington

 

Category: Film & Video

Subcategory: Television Commercial, Campaign, 30 Seconds

Title: ‘The Boys’

Agency: Clemenger BBDO Melbourne

 

Category: Integrated Campaign

Subcategory: Integrated Campaign

Title: ‘Meet Graham’

Agency:  Clemenger BBDO Melbourne

 

Category: Poster & Outdoor

Subcategory: Charity, Individual. Any Size/Format

Title: ‘Life Saving Stickers’

Agency: GPY&R Brisbane

 

Category: Poster & Outdoor

Subcategory: Interactive and/or Moving Indoor, Individual

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Public Relations

Subcategory: Best Integrated Campaign Led by PR

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Direct Marketing

Subcategory: Alternative Media, Individual

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Design

Subcategory: Environmental Design

Title: ‘The Tailor Made Store’

Agency: BWM Dentsu

 

Category: Design

Subcategory: Large Identity and Application (Above $50,000)

Title: Qantas Rebrand

Agency: Houston Group

 

Category: Design

Subcategory: Weird and Wonderful

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Design

Subcategory: Entertainment Design

Title: Google Play, ‘Through the Dark’

Agency: R/GA Sydney

 

Category: Digital

Subcategory: Apps – Charity

Title: ‘Reword’

Agency: Leo Burnett Melbourne

 

Category: Digital

Subcategory: Digital Kiosk, Point of Sale, On-site, Outdoor Digital

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Digital

Subcategory: Online Promotion, Campaign

Title: ‘Hungerithm’

Agency: Clemenger BBDO Melbourne

 

Category: Innovation

Subcategory: Creative Innovation/ Technological Innovation

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Promotion & Experiential

Subcategory: Best use of Experiential Marketing in a Promotional Campaign

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Promotion & Experiential

Subcategory: Best use of Other Digital Media in a Promotional Campaign

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Branded Entertainment & Content

Subcategory: Entertainment – Online, Campaign/Series

Title: ‘The Boys’

Agency: Clemenger BBDO Melbourne

 

Category: Branded Entertainment & Content

Subcategory: Entertainment – Film

Title: ‘Every Second Counts’

Agency: FINCH

 

Category: Branded Entertainment & Content

Subcategory: Mobile

Title: ‘Hungerithm’

Agency: Clemenger BBDO Melbourne

 

Category: Branded Entertainment & Content

Subcategory: Experiential – Installation

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Branded Entertainment & Content

Subcategory: Experiential – Interactive

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Creativity For Good

Subcategory: Design

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Craft In Advertising

Subcategory: Film – Cinematography

Title: ‘What Is Up?’

Agency: Goodoil Films

 

Category: Craft In Advertising

Subcategory: Film – Digital Visual Effects

Title: ‘TAC – Speed’

Agency: Blackbird

 

Category: Craft In Advertising

Subcategory: Film – Direction

Title: ‘Rocket Car’

Agency: Revolver/Will O’Rourke

 

Category: Craft In Advertising

Subcategory: Film – Digital Visual Effects

Title: ‘Quantum Break – The Cemetery’

Agency: Alt.vfx

 

Category: Craft In Advertising

Subcategory: Film – Best Use and/or Arrangement of Existing Music

Title: Google Play, ‘Through the Dark’

Agency: R/GA Sydney

 

Category: Craft In Advertising

Subcategory: Film – Sound Design

Title: Defence Force Recruiting ‘What Is Up?’

Agency: Nylon Studios

 

Category: Craft In Advertising

Subcategory: Film – Editing

Title: Airforce ‘What Is Up?’

Agency: The Editors

 

Category: Market Disruption & Product/ Service Development

Subcategory: Industry or Category Disruption

Title: ‘Hungerithm’

Agency: Clemenger BBDO Melbourne

 

Category: Market Disruption & Product/ Service Development

Subcategory: Industry or Category Disruption

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne

 

Category: Market Disruption & Product/ Service Development

Subcategory: Interactive Design for Product/Service

Title: ‘Meet Graham’

Agency: Clemenger BBDO Melbourne