Auswalk Uncovers The Nation’s Natural Wonders In New Campaign Via 10 Feet Tall

Auswalk Uncovers The Nation’s Natural Wonders In New Campaign Via 10 Feet Tall
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Australian walking holiday provider Auswalk has announced it has chosen 10 feet tall to refresh its brand with an integrated campaign and website build around this narrative.

Auswalk managing director Brett Neagle said walking and hiking has become increasingly popular, with more people seeking authentic experiences away from the crowds of tourists.

“The path to exploring Australia’s true spirit is right beneath our feet and we want people to explore this great country in a more personal and connected way,” he said.

The campaign’s central film is narrated by a walker describing her reasons for walking.

Joseph Meseha, managing director and partner at 10 feet tall, said: “With such a great service offering, we felt the brand needed a new look and feel to appeal to the growing market of authentic adventure-seekers.

“Our integrated campaign focuses on showcasing the intimate connection walkers have with the natural environments around them. We wanted to showcase this whilst uncovering Auswalk’s ability to make it happen.”

CREDITS

Agency: 10 feet tall

Creative director: Stuart Black

Managing director: Joseph Meseha

Strategy director: Magnus Nilsson

Art director: Matt Toebelmann

Copywriter: Michael Harris

Design: Travis McKeag and George Kalogerakos

Client services director: Pia Moore

Senior account manager: Sam Fletcher

Production company: Monster & Bear

Director: Sarah Hickey

Producer: Tessa Mansfield-Hung

Cinematographer: Josh Mitchell-Frey

First AC: Oliver Lance Kerr

Editor/sound design/colour grade: Sam McCarthy

Drone operators:  Radar Kane and Juzzy Kane

Client: Auswalk

Managing director: Brett Neagle

Marketing manager: Maja Duvnjak

 

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