Australian Gas Networks TVC Unearths Frisky The Cat

Australian Gas Networks TVC Unearths Frisky The Cat

It’s official – the indisputable “star” of Australian Gas Networks’ popular new television advertising campaign has reached celebrity status.

B&T Magazine
Posted by B&T Magazine

Australian Gas Networks – the country’s largest distribution company – unveiled a new progressive advertising campaign earlier this year under the slogan “the everyday experts recommend natural gas”. The concept was built around letting a range of everyday “experts” – including Frisky – recommend using natural gas for a range of common household needs.

The fame of Frisky – the moody feline with the penetrating eye gaze who features in the TV ads currently being screened in South Australia, regional Victoria and regional NSW – has reached dizzy new heights.

It’s the latest in a growing list of publicity feats for Australia’s most recognisable cat, who, like all celebrities, has his own website and all the “must have” social media accounts – Facebook, Instagram, Twitter and YouTube – all dedicated to his career.

“There’s no doubt Frisky has become the unofficial star of our new advertising campaign,” Australian Gas Networks Marketing and Communications Manager, Mr Jin Singh, joked. “His new-found fame in mainstream media has taken his popularity to a whole new level.

“But who can deny Frisky his time in the sun – he is such a natural talent in front of the camera. You hear about the tantrums and dummy spits that other ‘stars’ are renowned for. Not Frisky – he takes everything in his stride.

“We just hope his new found fame in our popular television commercial is the start of something big for him – maybe Hollywood?”