Australia Post Wheels Out ‘Informative Choir’ For Its Chrissy Campaign Via Y&R Melbourne

Australia Post Wheels Out ‘Informative Choir’ For Its Chrissy Campaign Via Y&R Melbourne
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Australia Post has unveiled a new campaign via Y&R Melbourne that focuses on the build-up preparations for Christmas and the role the postal service plays in making delivery and collection services easier.

The integrated campaign spans TV, outdoor, digital and social channels, with Shipster – Australia Post’s free shipping membership service that launched last month – a feature throughout.

The campaign also features Australia Post staff starring in videos delivering informational messages, sung in a choir to the tune of popular Christmas carols.

Megan Hair, head of consumer marketing at Australia Post, said: “Christmas is our busiest time of year, so we wanted to focus our efforts entirely on our customers and our role within their lives.

“The creative work represents a great evolution of last year’s highly effective campaign, and we’re thrilled with the results.”

CREDITS

Client: Australia Post

Head of consumer marketing: Megan Hair

Brand and advertising partner: Cathie Connors

Creative agency: Y&R Melbourne

Chief creative officer: Paul Nagy

Executive creative director: Jake Barrow

Senior art director: Chris Schoolman

Senior copywriter: Katie Britton

Planning director: Mike Hyde

Senior account manager: David Gallo

Producer: Zoe Rixon

Production company: Truce

Director: Nicholas Clifford

Producer: Jim Wright

Editors: Tom Lock and Alek Janev

Sound engineer: Sam Hopgood

Content director: Hamish MacGregor

Content creative: Phon Vongdara

Media agency: Dentsu Mitchell

 

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