Australia Post Loves Delivering For Small Business In New Campaign

Australia Post Loves Delivering For Small Business In New Campaign
Amity Harrold
By Amity Harrold



Australia Post is reaffirming they are the business behind small business, in a new campaign via GPY&R Melbourne.

Launching with a 60-second film, the campaign showcases small businesses around Australia from Mt Franklin to Kangaloon, Mataranka to Minyerri and Melbourne, the statement is clear; with their extensive network and infrastructure Australia Post is the perfect partner to help make your business dream come true and help you grow online, no matter how small or large.

The campaign and its extended content will roll out across television, social and digital media and outdoor, and throughout Australia Post’s assets including its stores and online platforms.

Created by GPY&R and directed by Revolver Films’ Stephen Carroll, the campaign is the first of a suite of communications for Australia Post’s “We Love Delivering” brand and culture platform.

Greg Sutherland, chief marketing officer and executive general manager consumer & small business at Australia Post said: “The digital age provides an amazing new set of opportunities for small businesses everywhere underpinned by the creativity of Australians and the ecommerce services of Australia Post. We are excited to share the stories of so many passionate Australians as they take their businesses to the world.”

Matt Farrugia, managing partner at GPY&R said: “As our world becomes increasingly driven by digital enablement, Australia Post continue to develop scalable, adaptable, indispensable services for their customers and community. The campaign shows how Australia Post champions real Australian small businesses and their ideas, and simply demonstrates that with Australia Post, your ideas can be bigger.”

CREDITS

 Australia Post

Greg Sutherland: Chief Marketing Officer and Executive General Manager Consumer & Small Business

Jo Whyte: General Manager, Brands & Postal Services Marketing

Chantelle Lane: Head of Brand & Marketing Communications

Katrina Barbaro: Brand Marketing Manager

 

GPY&R Melbourne

Managing Partner: Matt Farrugia

Senior Account Director: Matthew Hunt

Senior Account Manager: Sarah Naumoski

Planning Director: Mike Hyde

Senior Strategist: Alex Horner

Executive Producer: Romanca Jasinski

ECD: Ben Coulson

Senior Writers: Charles Bayliss/Katie Britton

Senior Art Director: Ant Larcombe

Executive Digital Producer: Nadia Samat

 

Production Co: Revolver Film

Director: Stephen Carroll

ECD: Michael Ritchie/Pip Smart

Producer: Tobias Webster

DOP: Ari Wegner

 

Post Production: The Butchery/Refinery

Producer: Kate Guest/Elle Bilston

Editor: Dan Lee

Online: Eugene Richards

Executive Producer XYZ: Garett Mayow

Designers: Stephen Watkins, Luca Schenato, Sinem Vardarli

 

Music Supervisor: Karl Richter, Level Two Music

Sound Engineer: Paul Le Couteur, Flagstaff Studio

 

Photography: Sam I am

Photographer: Cory White




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