Aussies Have Midas Touch, Clean Up At New York Midas Awards

Aussies Have Midas Touch, Clean Up At New York Midas Awards
SHARE
THIS



Aussie ad agencies have proved their global prowess at the recent Midas Awards, which celebrate the world’s best financial advertising from entries from 24 countries.

Part of the New York Festivals Competition, the awards enlist a panel of industry experts to select the winners, which in 2016 consisted of 12 Gold and Silver Australian winners.

MercerBell scooped up two Gold Midas, two Silver Midas, and three Midas Certificates for their work for World First, Qantas, and Allianz.

R/GA nabbed two gold and two certificates for campaigns with ANZ, while Wunderman-Bienalto took home two Gold and  Clemenger BBDO Sydney, Saatchi & Saatchi and thedylanagency all scored one Silver trophy each.

Check out the full list of winners here, and for all the award-winning Aussie campaigns see below:

Gold

MercerBell

  • World First, ‘Pirates of the High Fees’, Art Direction
  • Qantas, ‘There’s a Flight in Every Card’, Illustration

R/GA

  • ANZ, ‘Money Minded Monday’, Illustration
  • ANZ, ‘Money Minded Monday’, Non-Broadcast Video

Wunderman-Bienalto

  • ME bank, ‘Ed: Anxiety-busting banking’, Art Direction
  • ME bank, ‘Ed: Anxiety-busting banking’, New Product/Service launch

Silver

Clemenger BBDO Sydney

  • Visa, ‘Visa Entertainment – Laneway Festival Sponsorship 2016’, Sponsorship

MercerBell

  • World First, ‘Pirates of the High Fees’, Financial Services
  • World First, ‘Pirates of the High Fees’, B2C

Saatchi & Saatchi

  • BankSA, ‘Mr. Piping Shrike: Port Adelaide Football Club’, Sponsorship

thedylanagency

  • HSBC, ‘Thanks for coming out’, Banking: Traditional

Wunderman-Bienalto

  • ME bank, ‘Ed: Anxiety-busting banking’, Digital

Midas Certificate

MercerBell

  • Qantas, ‘Qantas Cash Activation’, Direct Response
  • Allianz, ‘Say Goodbye’, Advertising: TV & Cinema
  • Allianz, ‘Small Business Insurance’, Advertising: TV & Cinema\

R/GA

  • ANZ, ‘Money Minded Monday’, Animation
  • ANZ, ‘Money Minded Monday’, Corporate Image

Saatchi & Saatchi

  • BankSA, ‘Mr. Piping Shrike: Kitchen TVC’, B2B
  • BankSA, ‘Mr. Piping Shrike: Port Adelaide Football Club’, Sponsorship
  • BankSA, ‘Mr. Piping Shrike: Rant Video’, Low-budget (<$100,000USD)
  • BankSA, ‘Mr. Piping Shrike: Adelaide Advertiser Rant press ad’, Newspaper

thedylanagency

  • HSBC, ‘Thanks for coming out’, Outdoor/Transit/Out-of-Home

Wunderman-Bienalto

  • ME bank, ‘Ed: Anxiety-busting banking’, Design/Identity
  • ME bank, ‘Ed: Anxiety-busting banking’, Banking: Online

 

Please login with linkedin to comment

Latest News

Shell & HSBC Launch Global Agency Reviews
  • Advertising
  • Media

Shell & HSBC Launch Global Agency Reviews

Going with ‘new year, new me’ theme, Shell and HSBC are looking to freshen up their respective media businesses.

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]