Aussie Wine Label The First Wine Brand To Run A Super Bowl Ad In 40 Years

Aussie Wine Label The First Wine Brand To Run A Super Bowl Ad In 40 Years
SHARE
THIS



Beer brands usually rule the roost at the Super Bowl, but this year, Australian wine label, Yellow Tail, is getting in on the fun, kicking off its multiyear marketing campaign with a 30-second spot in the first half of the game.

The Yellow Tail ad features a yellow-suited man known as ‘Yellow Tail Man’, and a kangaroo as the stars of the ad, which was created by Burns Group. It will be watched by 80 per cent of the US when aired at the Super Bowl.

Enjoying the beverage at the beach, on a rooftop and at a BBQ, Yellow Tail Man and his sidekick roo show us what the wine label stands for.

Check it out here:

According to Burns Group founder, Mike Burns, the brand was able to circumvent the Anheuser-Busch’s exclusive alcohol category ad rights for the Super Bowl by using a regional ad.

Burns said, “We’re using comedy to show that this wine is really fun to drink—to show that of the 5,000 wine brands in the space, Yellow Tail is the one that’s associated with fun.”

Burns added that, other than the A-B exclusive alcohol rights, most wine labels steer clear of the Super Bowl because they don’t have the national distribution that Yellow Tail does.

“A wide base of Yellow Tail’s consumers will be a part of the mass audience watching the Super Bowl,” he said.

“Thirty million households serve wine during the game, so it seemed like a brand in the wine category that stands for fun and sociability deserves a place in the Super Bowl.”

 

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.