Australian marketing platform Muzaara has announced it has partnered with Singapore data management platform Cresco Data to offer small to medium-sized enterprises (SMEs) the opportunity to capitalise on exponential growth by connecting them to their target customers.
Offering SMEs an advanced but user-friendly platform to manage their online advertising through mediums such as Google Shopping and Facebook, Muzaara and Cresco Data are creating the solution for companies that don’t have the resources to reach all their potential customers alone.
Their partnership will see the Asia-Pacific region benefit from their technology in assisting SMEs with e-commerce arms to adapt Google Product Listing Ads & Facebook marketing at a product level to help scale their reach and increase their return on investment.
Muzarra CEO Neil Thomas (pictured above) said: “Together with Cresco Data, we now provide a solution to connect consumers to retailers’ products when they are ready to purchase.
“As consumers drive the change of how, when and on what device they shop, it is imperative that SME retailers take advantage of, and understand, data-driven marketing and connect to their customers at the point of purchase.
“We have removed the painful part of e-commerce ads, giving businesses an intelligent edge as the global e-commerce market heats up, with Amazon and other overseas players expanding into Australia and Singapore.
“As a direct result of the first six months working together with our clients, we have increased their return on investment by 27 per cent, decreased their cost per click by 31 per cent, and, due to this increased return on investment, clients have been able to increase their ad spend by 43 per cent month on month.”
Anna Trybocka, CEO and founding partner of Cresco Data, said: “Being an official partner of Google Feed, we are able to augment the value of Muzaara with automation.
“We provide a high-quality feed structure that optimises both price and product, so SMEs no longer need IT resources to create a feed or to manually update ads based on inventory.”