On the back of its Series A raise in April, discount online shopping site MyDeal has eased into branding with a digital content campaign featuring some Aussie media mums.
The ‘Say Thanks to Mum’ video series reaches out to mums in Australia, connecting them with the common joys and experiences of being a parent. It also offers insights into how other mums embrace their lifestyle to achieve their personal goals.
The campaign features The Real Housewives of Melbourne’s Chyka Keebaugh, nurses Karen and Ros from My Kitchen Rules 2017, Former Masterchef Australia winner Julie Goodwin, and Alex Fevola, CEO and founder of The Runway Room.
The campaign was created by MyDeal’s in-house PR team.