Aussie Home Loans today announced the appointment of Special Group Australia as its creative partner across brand strategy, design and communications.
The appointment follows an extensive agency review and pitch process during the first half of 2016.
Richard Burns, Aussie’s general manager, customer experience and technology, said “Throughout the pitch process Special Group’s talent, culture, way of working and shared ambition for our business were second to none.
“The team at Special will be working across our brand, marketing and customer engagement teams including acquisition, customer retention and experience, digital, content marketing and our more than 1,000 brokers to ensure complete integration of the Aussie brand across all of these pivotal customer touchpoints,” he said.
Lindsey Evans, founding partner of Special Group, said “Aussie is one of the best challenger brand success stories in Australia; having disrupted the mortgage category and changed industry behaviour to benefit millions of Australians. We are privileged to be able to help them continue that legacy.”
The appointment comes at a time when Aussie is achieving record settlement volumes and is just weeks off opening its 200th Aussie store.