Aussie Farmers Direct Shows Families How To Take Care Of Dinner (And Farmers)

Aussie Farmers Direct Shows Families How To Take Care Of Dinner (And Farmers)
SHARE
THIS



Aussie Farmers Direct has launched a new multi-channel brand campaign that uses a healthy dose of Aussie humour to show families can take care of their food shopping, while also taking care of Australian farmers.

Created by Akkomplice Group Australia, the new campaign includes a series of TVCs featuring a mum and dad’s bumbling attempts at being urban farmers, much to the embarrassment of their tech-savvy kids. While the parents struggle to train the family pooch as a sheepdog, take their tractor on the school pick-up run and tend to a forlorn veggie garden, their children are saving the day by ordering farm-fresh meals online from Aussie Farmers Direct.

According to Peter Bakker, marketing director at Aussie Farmers Direct, the campaign highlights how the Aussie Farmers Direct range has grown to meet customers’ needs, while remaining true to its roots of supporting Aussie farmers.

“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great value dinner boxes,” Bakker said.

“These are a relatively new addition to our range, but have proven hugely popular with time-poor families and couples who still want to put delicious, home-cooked dinners on the table.

“The campaign also highlights the launch of ‘The General Store’, our new grocery site that lets customers get their full food and grocery shop with us – and say goodbye to the supermarket in the process.”

The campaign also highlights Aussie Farmers Direct’s long-time support for the local dairy industry. “It’s a fun, engaging way to deliver what is a very serious message in Australia right now,” said Kenny Hill, Creative Director of Akkomplice.

“We hope the campaign will resonate with customers who are looking for great-tasting, healthy food delivered to their door, while supporting our farming community,” Bakker said.

CREDITS

Client: Aussie Farmers Direct

Marketing Director: Peter Bakker

Marketing Manager: Nicole Georgelos

Agency: Akkomplice Group Australia

Creative Director: Kenny Hill

Production Co: The Producers

Director/DOP: Mitch Kennedy

Producer: Noelle Jones

Post: Manimal

Music: Ack Kinmonth

Photography: Jon Webb

Media: Vizeum

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.