Aussie Comedian Aaron Chen Goes Cow Fart Catching In Hilarious Videos For Vegan Brand

Aussie Comedian Aaron Chen Goes Cow Fart Catching In Hilarious Videos For Vegan Brand
SHARE
THIS



Up-and-coming Australian comedian Aaron Chen and vegan brand The Alternative Meat Co. (AMC) are taking the fight to Aussie meat culture with a string of hilarious videos.

 The videos highlight the benefits of eating less meat through a flatulent character named ‘Carl the Cow’.

Each of the three videos tackles a different issue in a cheeky fashion, including livestock’s impact on the environment, health benefits of cutting back on meat and also animal welfare.

Carl’s adventures see him try to catch cow farts, find love on livestock dating app ‘Farmr’ and convincing the real people of a small town to eat grass.


Following the success of AMC’s Australia Day video in January, the series is aimed at feeding an increasing change in Australians’ attitudes towards cutting back on meat consumption.

The collection builds on videos AMC created with Dave Hughes pranking meat lovers and parodying Meat & Livestock Australia’s ‘Eat Lamb’ ad.

Chen was first made famous for his horribly awkward ABC interviews with Aussie fans during the Liverpool versus Sydney soccer match last year.

The campaign was built from research that found 3.9 million Australians are actively trying to eat less meat, with the number of us eating a mostly vegetarian diet growing by 36 per cent in the past three years.

When it comes to conscious eating choices, millennials are 59 per cent more likely to avoid or limit meat consumption compared to Gen X.

Dean Epps, general manager at Life Health Foods Australia (the creators of AMC), said: “Whether for health, animal welfare or environmental reasons, we want to encourage people to consider the amount of meat they eat each week and try an alternative. Every little bit counts.

“The Alternative Meat Co. wants to challenge people’s perceptions of meat alternatives and show that you really can enjoy healthier options with the added benefits that come with reduced meat consumption.

“We believe the plant-based lifestyle trend is bigger than any single industry, so rather than being fearful of change, it is time to embrace it.”

Rob Lowe, co-founder of the campaign’s lead agency, Poem, said: “Australian food culture is changing, so leveraging interest in meat consumption and using humour to discuss the benefits of cutting back is a no-brainer for the Alternative Meat Co..

“There’s so many passionate people for and against meat consumption that we’ve been able to own part of that conversation on an extremely cost-effective budget.”

CREDITS

Client: Alternative Meat Co.

Lead agency: Poem

Video production agency: Jack Nimble

 

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’
  • Media

CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’

CBS Studios International has announced an agreement with Working Dog Productions for the exclusive, worldwide format rights to comedy quiz show Have You Been Paying Attention? Now in its sixth season, HYBPA? is broadcast on the CBS-owned Network Ten in Australia, and is the number one quiz show and the third-highest-rated overall show on the […]

Delacon Appoints Kenshoo Sales Chief As Director Of Operations
  • Marketing
  • Technology

Delacon Appoints Kenshoo Sales Chief As Director Of Operations

Call analytics provider Delacon has appointed Ezri Lerba to the newly created position of director of operations to manage partnerships and business development. Lerba joins Delacon after more than eight years with marketing technology company Kenshoo where he most recently held the role of director of sales across Australia and New Zealand. As first boots […]

Abstract spherical technology network background.
  • Advertising
  • Marketing
  • Media
  • Opinion
  • Technology

Why Tech Is The Best Thing That Happened To Agencies

In this opinion piece, Schedugram CEO Hugh Stephens (pictured) tackles the complexity of agency business models. Agency models are high touch, human resource heavy and require the constant balancing and correcting of clients to account managers. With too many clients, staff will struggle under the workload (a big part of high agency attrition rates) or […]

Opinion

by B&T Magazine

B&T Magazine
Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids
  • Advertising
  • Campaigns
  • Media

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin […]

Admation Agency Management Software Integrates With Mediaocean Finance Software
  • Media
  • Technology

Admation Agency Management Software Integrates With Mediaocean Finance Software

Automaton integrates finance software with admation – its agency management and workflow solution to enhance productivity for ad agencies. Automaton is always evolving admation, its agency project management and approval workflow software, to enable ad agencies to better manage their creative projects and resources. The business recently completed phase one of its integration with Mediaocean’s […]

Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]