Audible Launches First Local Campaign ‘Listen To Your Book’

Audible Launches First Local Campaign ‘Listen To Your Book’
B&T Magazine
By B&T Magazine



Audible.com.au has today launched its first local original advertising campaign ‘Listen to Your Book’ to demonstrate how time-poor Australians can reignite their passion for great stories while multi-tasking with audiobooks.

Developed by Content Agency Emotive, the campaign stars renowned Australian Actor Craig McLachlan and Comedian Jordan Raskopoulos.

In the 120 second hero video, the duo takes viewers on a journey back in time with a parody of the famous Roxette song ‘Listen to your Heart’ retitled and rewritten as ‘Listen to your Book’.

The video follows a series of people as they attempt to read on the bus, while watering the garden and on a run. The ensuing crushed pages, soggy book and broken tablet playfully show just how easy it is to fit in time for books with Audible.

The integrated campaign spans above and below-the-line channels, with a strong digital focus across Facebook, YouTube, Catch-Up TV and Display, alongside Cinema and PR.

Leanne Cartwright-Bradford, Audible.com.au marketing director, said: “We’re proud to be launching our first original advertising campaign for Audible.com.au. Listen To Your Book is built on the truth that Australians are busier than ever before, and life distractions are preventing people from sitting down to read.

“Working with Craig McLachlan and Jordan Raskopoulos, we wanted to take viewers on a humorous and heartfelt journey to demonstrate that busy Aussies now have the chance to listen to their books, transforming otherwise dead time, into enriching time.”

Audible Ltd spokesperson, Tracey Markham, said: “The Listen to Your Book advertising campaign is an extension of Audible’s mission to help people experience more of the world’s great stories through the power of the spoken word. With over 200,000 titles to choose from, Australians can enjoy anything from the great classics to the best-sellers.”

Comedian and star of Audible’s Listen To Your Book campaign, Jordan Raskopoulos said: “Juggling life commitments can be hard, but it’s so important to prioritise ‘me’ time amongst the daily grind. Audiobooks offer time-poor Aussies like me the chance to listen to books on the go. I enjoy everything from Dune by Frank Herbert to Stephen King’s The Dark Tower, but l still have some catching up to do – Jane Austin’s Pride and Prejudice is on my listen list.”

CREDITS

Client: Audible – Leanne Cartwright-Bradford and Melissa Gompes

Creative & Production Agency: Emotive

Creative Director: Andrew Cameron

Director: Zane Pearson

Senior Producer: Cara Logue

Copywriter: Henry Stafford

Production Manager: Justine Moyle

DOP: Evan Papageorgio

Editor: Uthayan Selvaraj

Composition & Sound Design: Rumble Studios

PR: One Green Bean

Media: M2M




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]