The Audi Open Haus Sales Event is Audi Australia’s most successful annual retail campaign, offering complimentary CTP, stamp duty and registration across a wide range of new and demonstrator Audi models.
To promote the event, and demonstrate Audi’s core philosophy of ‘Vorsprung durch Technik’ (advancement through technology), the latest commercials for Audi Australia Pty Ltd have been created using a piece of technology that’s never been previously used in Australia.
The TVCs, created by 303 MullenLowe and directed by Filmgraphics, use a 45-foot telescopic Scorpio crane with a custom-built base. Sourced by the company, and arriving from Spain days before the shoot, this specialised camera enables Audi Australia to seamlessly transition from car to car to promote this year’s Audi Open Haus Sales Event.
The two ‘Audi Open Haus’ commercials launch at the beginning of December and run until January 31.
“As a brand that prides itself on ‘Vorsprung durch Technik’, this was a pretty exciting opportunity to make our global tagline come to life by using film technology that had never been used in Australia before,” said Kevin Goult, general manager, marketing, Audi Australia Pty Ltd.
“By showcasing Audi models across the range in this way, we aim to maximise purchase consideration among people who may have had an Audi in their minds for a while, but need that little extra reason to take the leap.”
Client: Audi Australia
Agency: 303 MullenLowe
ECD: Richard Morgan
Group Creative Director, Audi: Joe van Trump
Art director: Jeena van der Heul
Group Business Director: Georgie McGarr
Business Manager: Kiely Decker
Producer: Sean Ascroft
Production Company: Filmgraphics
Director: Christopher Frey
Executive Producer: Anna Fawcett
Producer: Gabe Hammond