Arnott’s Shapes Get ‘Extreme’ In New Social Media Campaign

Arnott’s Shapes Get ‘Extreme’ In New Social Media Campaign
SHARE
THIS



Arnott’s Shapes have kicked things up a notch with the launch of limited-edition Shapes Extreme. Extreme is a range of bold, intense, in-your-face flavours, made on a biscuit base which delivers more crunch!

To celebrate the launch of new Shapes Extreme, Shapes have partnered with a number of popular YouTube stars who know a thing or two about making life more epic. Check out DJ Ravine’s Extreme Remix of Beethoven’s Fur Elise at: http://youtu.be/4dNK0viCKHw

Join the guys from Nickehfilms as they perform some mad scooter tricks here: http://youtu.be/gD73bcgqUEM

And you can try your hand at delivering a ‘virtual flavour hit’ with Shapes Extreme mobile game which brings the Shapes Extreme ‘Shape-blower’ TVC to life.

Download on your mobile device using the following links:

  • Play on Android: http://inmobiads.com/shapespracticeandroid/
  • Play on iOS: http://l.inmobi.com/shapespractice/

To keep in touch, head over to www.facebook.com/arnottsshapes.

Shapes Brand Manager Niall Daly-Lennon says: “We know that there’s a huge appetite amongst our Shapes fans for new and intense flavours. With Shapes Extreme, we’re tapping into that want and not only creating a range of in-your-face flavours – but also a range of communications around the extreme experience which our fans can relate to.”

 

 

 

 

Please login with linkedin to comment

Strategy

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]