Archibald / Williams has strengthened its account management team with the appointment of two new group account directors; Liz Ainslie and Jasmina Krnjetin, who will work closely with Chris Yong, managing director.
These appointments follow the recent announcement of Mary Perebzak as the agency’s head of strategy.
Ainslie has worked at some of Australia’s leading creative agencies. At Droga5 for six years, she worked across most of the agency’s clients including Toyota, the Qantas Loyalty business and UNICEF. Prior to that, she worked at Clemenger BBDO Sydney, Y&R, Saatchi & Saatchi and The Campaign Palace.
Over the years Ainslie has been part of campaigns that have won Gold, Silver and Bronze Lions, a number of D&AD pencils, numerous AWARDS as well as Gold and Silver at One Show.
Krnjetin joins A /W from Clemenger BBDO where for three years she led the Foxtel business, Pepsico Snacks and Beverages portfolio as well as the Velocity Frequent Flyer program.
Krnjetin has also worked at Fallon London where she cut her teeth on brands such as global telco Orange, and the BBC. She also spent three years on the Heineken global business at Wieden + Kennedy in Amsterdam, the fruits of which bore the Cannes-winning campaigns The Entrance, The Date and The Voyage, and ultimately resulted in the brand’s first Cannes Grand Prix for Creative Effectiveness.
Chris Yong said of the appointments, “Liz and Jas are great people and proven champions of strategy and world-class ideas. Their energy, enthusiasm and authenticity make them the perfect fit for A/W. We’re thrilled to have them on board.”