Apple’s Latest Campaign Shot Only With iPhone Cameras

Apple’s Latest Campaign Shot Only With iPhone Cameras

Apple has continued its “Shot on iPhone” advertising series by showcasing 53 photos taken by 41 amateurs and professional photographers on iPhone 6s. The previous campaign focused on landscapes and extreme close-ups, but this time Apple is focusing on portraits of people in everyday moments.

The ads are meant to show the range of possibilities that can be achieved with the new iPhone 6s and 6s Plus. Each photo shot will be featured on billboards across 85 cities in 26 countries.

One of the photographers Erin Brooks told TIME, the portrait of her three-year-old daughter shot on the iPhone 6s Plus was included after she posted in on Instagram. “I honestly couldn’t believe that they contacted me.

“Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.”

Erin Brooks, Lakewood, Washington

Processed with VSCOcam with c3 preset

Ashish Parmar, Bangalore, Karnataka, India


Athia Renee, Canton Michigan


Chris Hamill, The Maldives


Christopher Anderson, Brooklyn, NY


Cielo de la Paz, Livermore, CA


Dustin Cohen, Brooklyn, NY


Gianluca Colla, Belle Usine, Fully, Switzerland


Hollyn Baron, Brooklyn Public Library, NY


Jake Debruyckere, Mt. Davidson, San Francisco


Jirasak Panpiansin, Chaiyaphum Province, Thailand


Jirasak Panpiansin, Chaiyaphum Province, Thailand


Kevin Mao, Shanghai, China


Melissa Casillas, Querétaro, México


Pierre Babin, Plateau Mont-Royal Neighborhood, Montreal, Canada



Timothy Mulcare, Harvest Moon Orchard, North Salem, NY



Zak Noyle, Honolulu, Hawaii

Images taken by the iPhone 6S by Zak Noyle

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.


by B&T Magazine

B&T Magazine