Apple’s Latest Campaign Shot Only With iPhone Cameras

Apple’s Latest Campaign Shot Only With iPhone Cameras

Apple has continued its “Shot on iPhone” advertising series by showcasing 53 photos taken by 41 amateurs and professional photographers on iPhone 6s. The previous campaign focused on landscapes and extreme close-ups, but this time Apple is focusing on portraits of people in everyday moments.

B&T Magazine
Posted by B&T Magazine

The ads are meant to show the range of possibilities that can be achieved with the new iPhone 6s and 6s Plus. Each photo shot will be featured on billboards across 85 cities in 26 countries.

One of the photographers Erin Brooks told TIME, the portrait of her three-year-old daughter shot on the iPhone 6s Plus was included after she posted in on Instagram. “I honestly couldn’t believe that they contacted me.

“Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.”

Erin Brooks, Lakewood, Washington

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Ashish Parmar, Bangalore, Karnataka, India

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Athia Renee, Canton Michigan

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Chris Hamill, The Maldives

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Christopher Anderson, Brooklyn, NY

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Cielo de la Paz, Livermore, CA

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Dustin Cohen, Brooklyn, NY

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Gianluca Colla, Belle Usine, Fully, Switzerland

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Hollyn Baron, Brooklyn Public Library, NY

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Jake Debruyckere, Mt. Davidson, San Francisco

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Jirasak Panpiansin, Chaiyaphum Province, Thailand

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Jirasak Panpiansin, Chaiyaphum Province, Thailand

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Kevin Mao, Shanghai, China

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Melissa Casillas, Querétaro, México

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Pierre Babin, Plateau Mont-Royal Neighborhood, Montreal, Canada

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Timothy Mulcare, Harvest Moon Orchard, North Salem, NY

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Zak Noyle, Honolulu, Hawaii

Images taken by the iPhone 6S by Zak Noyle