They haven’t exactly taken the world by storm as Apple would’ve hoped, but it appears the planet’s first trillion dollar company is persevering with its watches all the same.
Cue latest campaign to promote the new Apple Watch Series 4.
The campaign, titled ‘Better You’, shows a young bearded man morph into multiples of himself as he heads out for a spot of exercise.
It’s the work of Apple’s in-house creative team and, like all Apple ads, comes with a banging soundtrack to boot, this time courtesy of Young Fathers’ techno track Toy. Check out the fun spot below: