APN Outdoor Showcases New Mazda Model In Conjunction With OMD

APN Outdoor Showcases New Mazda Model In Conjunction With OMD
SHARE
THIS



APN Outdoor has launched a new multi-platform campaign, with OMD Melbourne to bring the All-New Mazda MX-5 to market.

Utilising APN Outdoor’s national portfolio of Elite Screens and static Billboards, Mazda have incorporated several different messaging options to communicate with their key audiences, using day-part messaging.

The All-New MX-5, Mazda’s iconic convertible sports car, has been hotly anticipated by auto enthusiasts for some time and the campaign works to pique the interest of those in the know, as well as communicate the car’s features for those less familiar.

With messaging iterations that speak to time of day and traffic conditions such as “You can be a few minutes late” and “It’s lunch. Open roads, not emails” the campaign is sure to be noticed by commuters and other drivers alike.

Mazda Australia’s marketing director, Alastair Doak, said: “To launch the All-New Mazda MX-5 we used traditional outdoor formats, such as consecutive and portrait panels to enforce the Look Up messaging. However, we were keen to take the Look Up idea further. Landmark static billboards further built awareness and adding dynamic, strategic messaging through APN Outdoor’s Elite Screen portfolio delivered another exciting opportunity for Mazda and our iconic MX-5 sports car.”

Mark Fairhurst, general manager-sales, APN Outdoor commented: “The integration of static billboards and Elite Screens within this campaign is indicative of the way Mazda is embracing digital Outdoor and the unique and exciting opportunities it offers to brands. Being able to speak to an audience through day part messaging, with specific reference to traffic conditions, all the while promoting the new MX-5 shows that Mazda is embracing the new assets and accompanying technology and we applaud the client and agency for their vision.”

APN Outdoor has demonstrated an ongoing commitment to leadership and pioneering of digital outdoor in Australia with developments across their Elite Screen, Transit Technology, XtrackTV and Airport portfolios nationally. The Outdoor leaders boast an Elite Screen portfolio of 36 sites and are in the process of building several new landmark Digital Billboards as part of the redevelopment at Sydney Airport.

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]