Outdoor media company APN Outdoor has announced the digitisation of inbound and outbound iconic out-of-home sites on Sydney’s busy Warringah Freeway at Cammeray, with the two new sites available to advertisers from lunar period 12, starting November 2nd.
Warringah Freeway is one of Sydney’s key thoroughfares, gateway to the iconic Sydney Harbour Bridge and Tunnel, and a major traffic route providing access to and from the CBD. Feeding traffic in and out of the city, the freeway which forms part of the M1 is also a major route to suburbs in the north, south, east and west and will undoubtedly become one of the most high profile digital sites in the country.
As with all preceding APN Outdoor Elite Screens in Australia and New Zealand, the quality is of the highest possible standard. The Warringah Freeway Inbound and Outbound sites will boast a market leading 10mm pitch, ensuring the sharpest images for advertisers and unrivalled precision and screen quality.
The two Elite Screens reach an astounding number of Sydney siders with the inbound panel delivering over 1.98 million gross contacts and the outbound panel an impressive 1.53 million gross contacts (MOVE) over a lunar period.
Richard Herring, CEO, APN Outdoor commented on the developments: “Converting these two Supersites on Warringah Freeway marks an impressive milestone for APN Outdoor as we roll out our 2015 Elite Screen strategy. The high profile nature of these sites, their broad exposure, premium location and unrivalled quality prove yet again that we are leaders in digital outdoor, and we look forward to seeing them go live later this year.”
APN Outdoor has maintained its impressive commitment to high quality digital outdoor with many new sites already going live this year and recently announcing their build program at Sydney Airport that includes several impressive Landmark Elite Screens which will be operational in 2015.