APN Outdoor has showcased a very clever campaign for GSK’s Otrivin nasal spray in railway stations across Sydney.
The campaign is scheduled on APN Outdoor’s innovative XtrackTV, with the technical script creating the effect of a ‘nose’ sneezing when a gush of wind blows through the city tunnel.
Considered a first for the Australian rail environment, the reactive campaign runs across some of Sydney’s busiest platforms, targeting commuters during afternoon peak hour across Central, Wynyard and Town Hall in a season when sniffles, colds and flu are rife.
The campaign’s reach will be extended with a package of portrait sides on APN Outdoor’s Transit offering across the eastern seaboard.
APN Outdoor’s general manager of sales, Mark Fairhurst, said: “From the very beginning, XtrackTV has been recognised as a platform with boundless technological potential.
“When coupled with full-motion video and audio in this captive environment, activations like Otrivin’s ensure greater cut through and consumer engagement. GSK have leveraged this perfect platform for the product in the smartest way.”