Anti-Trump Billboard Spoof Goes Viral

Anti-Trump Billboard Spoof Goes Viral
SHARE
THIS



London art director Stephen O’Neill, the man responsible for sending a spoof anti-Trump billboard around the world in a viral campaign, has spoken to The Drum about how it all came about.

O’Neill explained that he created the ad in response to an internal competition at his agency AML, before it was splayed across the Times Square billboard in New York, the ‘Don’ from Donald and the ‘T’ from Trump embossed to spell ‘Don’t’.

“At AML, we have regular side projects around the agency positioning of simple ideas for complicated problems,” he said. “One such project is to create topical spec ads – and nobody is more topical right now than Donald Trump.”

And thanks to the colour scheme and distinct font, for a while it was mistaken as a real ad for The Economist magazine, according to Business Insider. This theory stretched further when that same week, The Economist released an anti-Trump cover story.

“It won me an internal award (a 12-year-old bottle of sherry, finished off in 12 minutes,)” O’Neill wrote on The Drum. “We blogged about it (the poster, not the sherry) and moved on to the next simple idea.

“Then things started to go a little bit viral.

“On Monday, I was amazed to see that the ad had been posted from Taiwan to Texas, and was the most-shared story on [humour site] The Poke in the UK,” he said. “A day later and it had been picked up by US advertising site Adweek and instantly became its most-read lead story.”

And at the end of the day, O’Neill said the whole thing taught him one very important lesson.

“A simple idea, powerfully expressed — even a ‘ghost’ without any media budget at all — now has the power to influence opinion around the world.”

Please login with linkedin to comment

Advertising Standards Bureau

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]