Anti-Trump Billboard Spoof Goes Viral

Anti-Trump Billboard Spoof Goes Viral
SHARE
THIS



London art director Stephen O’Neill, the man responsible for sending a spoof anti-Trump billboard around the world in a viral campaign, has spoken to The Drum about how it all came about.

O’Neill explained that he created the ad in response to an internal competition at his agency AML, before it was splayed across the Times Square billboard in New York, the ‘Don’ from Donald and the ‘T’ from Trump embossed to spell ‘Don’t’.

“At AML, we have regular side projects around the agency positioning of simple ideas for complicated problems,” he said. “One such project is to create topical spec ads – and nobody is more topical right now than Donald Trump.”

And thanks to the colour scheme and distinct font, for a while it was mistaken as a real ad for The Economist magazine, according to Business Insider. This theory stretched further when that same week, The Economist released an anti-Trump cover story.

“It won me an internal award (a 12-year-old bottle of sherry, finished off in 12 minutes,)” O’Neill wrote on The Drum. “We blogged about it (the poster, not the sherry) and moved on to the next simple idea.

“Then things started to go a little bit viral.

“On Monday, I was amazed to see that the ad had been posted from Taiwan to Texas, and was the most-shared story on [humour site] The Poke in the UK,” he said. “A day later and it had been picked up by US advertising site Adweek and instantly became its most-read lead story.”

And at the end of the day, O’Neill said the whole thing taught him one very important lesson.

“A simple idea, powerfully expressed — even a ‘ghost’ without any media budget at all — now has the power to influence opinion around the world.”

Please login with linkedin to comment

Advertising Standards Bureau

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]