Controversial Anti-Smoking Outdoor Billboard Coughs When It Whiffs Fag Smoke

Controversial Anti-Smoking Outdoor Billboard Coughs When It Whiffs Fag Smoke

An out of home billboard for a quit-smoking aid has been launched in Stockholm that “coughs” when it whiffs cigarette smoke from passing smokers.

B&T Magazine
Posted by B&T Magazine

The ad for Swedish smoking aid firm Apotek Hjärtat uses embedded smoke detectors that trigger a video of a young actor coughing aggressively when a smoker passes by. The ad was part of the pharmaceutical company’s drive to make smokers quit for the New Year.

Check the campaign (with subtitles) out here:

The ad was placed in an inner-city pedestrian thoroughfare where smokers were known to congregate.

In the pharmacy’s advert for the billboard, the young man tells viewers: ‘We’re the Swedish Pharmacy Hjärtat. Our mission is to help you live a longer and healthier life.

‘That’s why I’m here, to help you get new, healthier habits just in time for the New Year.”