Wimbledon’s official sponsor Jaguar and its brand ambassador Andy Murray star in a new advert testing the tennis pro’s ace serving accuracy- It’s Murray versus a mystery stunt driver behind the wheel of Jaguar F-TYPE SVR.
The world number two’s serve attempts to hit a target on the car as it speeds past him along the famous Thruxton race track. Murray said: “Trying to find an inch perfect serve at 130mph against the top players in the world is tough enough, but hitting a target racing past you at 160mph was the toughest and most unique match I’ve had.”
The latest installment in the campaign, which was put together with the help of CAA Sports Consulting, builds on Jaguar’s earlier VR experience with Murray which gives viewers an on-court perspective of an animated Murray at the famous All England Lawn Tennis Club.
McEnroe, the mystery driver and Wimbledon winner in 1981, 1983 and 1984, said: “I wasn’t going easy on Andy. You can see from his reaction when he realised it was me. It was priceless! I’ve seen him react badly before, but nothing quite like that.”
Find out more about sports and advertising at the upcoming Ministry of Sports Marketing conference to be held at Sydney’s iconic Randwick Racecourse on 19th July. The MSM conference features amazing international speakers like: Nike Golf global senior brand director, John Hess; leading US sports agent Kelli Masters and World Rugby head of broadcast, commercial and marketing Murry Barnett.
There is also fantastic local speakers like: Rebekah Horne, chief digital officer at the NRL; the new general manager of the NBL, Jeremy Loeliger; head of international business at Tennis Australia, Ben Slack and chief digital officer at Seven West Media, Clive Dickens.
It’s going to be a cracker of a day, so give this little link a click and find out more about Ministry of Sports Marketing conference coming up on July 19. Follow the social pages – B&T’s Twitter, MSM Conference’s Twitter and Facebook – for more information and updated stories.