AnalogFolk Opens In Shanghai

AnalogFolk Opens In Shanghai
SHARE
THIS



Independent digital creative agency AnalogFolk today announced the opening of its Shanghai office, the sixth in its network.

Led by Managing Director & Partner Wayne Fan (pictured above right) and Creative Director & Partner Tommy Liou (centre), the new office launches as strategic partner to Jacob’s Creek, an extension of the brand’s existing global relationship with AnalogFolk’s Sydney office.

With each new market expansion, the independent network has identified a strong demand for its services with existing and potential new clients, and China is no exception. After early success in Hong Kong, winning new accounts such as Steelcase, Kansai, Pernod Ricard and Swire, the Shanghai office has started to engage with a number of AnalogFolk Hong Kong’s clients, providing insight and leadership in China.

The launch of AnalogFolk Shanghai is a significant milestone for the agency network and its plans for aggressive growth in 2018. Fan and Liou will report into Chris Ryan, Managing Director & Partner, AnalogFolk Asia and Harry Llufrio, ECD & Partner respectively.

AnalogFolk Founder and CEO, Bill Brock, said “Since our launch in London in 2008, our consistent ambition has been for AnalogFolk to be a strategic partner to the world’s most progressive brands.  With an increasingly global client base, the pursuit of this ambition has led us to expand to some the world’s most exciting markets.  The opening of AnalogFolk Shanghai is a hugely important step in this continued expansion.  As with each new office, in Wayne and Tommy, we have brought on board partners in Shanghai who are at the top of the industry, with the talent and experience to help brands succeed in China”

Matt Robinson, AnalogFolk Australia Managing Director and Partner (pictured above left) said, “Australian brands are looking to China as an enormous source of growth, but with that opportunity there are also some big challenges. In Wayne, Tommy and their team in China, we now have the ability to offer  both digital innovation and exceptional brand building for our clients, and we’re looking forward to helping more Australian brands make an impact in the market.”

Wayne Fan, Shanghai Managing Director & Partner added “Being in a position to launch the Shanghai office with a big client partnership in place from day one is testament to the spirit, drive and unique mission AnalogFolk brings to the digital world.  It is what attracted Tommy and I to take on the partnership at AnalogFolk.  The AnalogFolk mission – using digital to make the analog world better – will undoubtedly set us apart in China. We see it as a huge opportunity, and we intend to move with energy and pace to make AnalogFolk here in China as formidable as we are elsewhere in the world. These are exciting times for the Agency.”

Fan has 23 years of agency experience in China working for WPP agencies Ogilvy & Mather, JWT, and Isobar, where he led the agency to three consecutive years of growth and multiple ‘Digital Agency of the Year’ awards.

Liou is a highly decorated creative with over 18 years of creative experience in advertising and communications, including 20 Golden Medals and over 60 creative awards. He was previously the Executive Creative Partner at Cheil Worldwide, Beijing, where he focused primarily on the Samsung business.

Founded in 2008, AnalogFolk creates connected brand experiences that help people achieve their ambitions. With offices in Hong Kong, Shanghai, Sydney, New York, Portland and London, our mission is to use digital to make the analog world better. In 2017, AnalogFolk were recognised in The Sunday Times HSBC International Track 200, ranking Britain’s private companies with the fastest-growing international growth.

Please login with linkedin to comment

Latest News

Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, left), co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine