Telco player amaysim has unveiled its new small but mighty mobile plan which offers unlimited talk and text, and 1GB of data for only $10 via a new campaign by Special Group and Kaimera.
The campaign launched nationally last weekend, with Kaimera managing the above-the-line media planning and buying, while the he creative was produced by Special Group.
Hayden Ruawai, marketing director at amaysim, said: “We thoroughly enjoy working with Kaimera. Their support has been invaluable as we launch this new product into the market.
“We’ll be calling on them in the coming months as we continue to focus on growing the business.”
Emily Bosler, founding partner at Kaimera, said: “We’re excited to work with amaysim as it launches this new product to a previously untapped market.
“This campaign is part of ongoing work we’re doing with the business as it looks to offer its loyal customer base additional services while attracting new consumers.”