Amart Furniture Gets Funky With New Brand Campaign

Amart Furniture Gets Funky With New Brand Campaign

Brisbane independent agency, next Thursday has continued its partnership with Amart Furniture to deliver a new integrated campaign which launched on Sunday.

Set to the upbeat ‘Live Louder’ track by X Factor star Nathaniel, the campaign repositions the retailer by delivering a fun, entertaining and energetic campaign that celebrates Amart Furniture’s quality, range and value.

Dan Adler, next Thursday Managing Director says: “It’s an exciting time to be working on the brand – Amart Furniture is heading in a bold new direction and now its communications are far more in tune with its contemporary product offering.”

Since becoming Amart Furniture’s creative agency, next Thursday has worked to shift the retailer away from its ‘yell and sell’ traditional style advertising and help build equity in the brand.

Lee Chadwick, Group CEO Amart Furniture says: ‘We’re thrilled with the new direction of the creative. It demonstrates our commitment to transform the brand and showcases our stunning range of quality furniture.”

The new campaign will be rolling out nationally across television, Out of Home and digital all in time for upcoming Christmas retail season.




Please login with linkedin to comment

next Thursday

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]