Brisbane independent agency, next Thursday has continued its partnership with Amart Furniture to deliver a new integrated campaign which launched on Sunday.
Set to the upbeat ‘Live Louder’ track by X Factor star Nathaniel, the campaign repositions the retailer by delivering a fun, entertaining and energetic campaign that celebrates Amart Furniture’s quality, range and value.
Dan Adler, next Thursday Managing Director says: “It’s an exciting time to be working on the brand – Amart Furniture is heading in a bold new direction and now its communications are far more in tune with its contemporary product offering.”
Since becoming Amart Furniture’s creative agency, next Thursday has worked to shift the retailer away from its ‘yell and sell’ traditional style advertising and help build equity in the brand.
Lee Chadwick, Group CEO Amart Furniture says: ‘We’re thrilled with the new direction of the creative. It demonstrates our commitment to transform the brand and showcases our stunning range of quality furniture.”
The new campaign will be rolling out nationally across television, Out of Home and digital all in time for upcoming Christmas retail season.