ALDI Moves To Promote Its Product Range In New Campaign From BMF

ALDI Moves To Promote Its Product Range In New Campaign From BMF

BMF’s latest work for ALDI moves away from its cheaper food items and aims to promote its different weekly themed ranges from flat-screen TVs one week and dishwashing machine and kettle bells the next.

B&T Magazine
Posted by B&T Magazine

To emphasise the variety of these ALDI weekly offers the campaign dramatises the extreme woe felt by those with a Special Buys-shaped hole in their life. And the joy when they discover the perfect product on sale at ALDI this week, for an extraordinarily good price.

The campaign has seen a series of ads run during the month of August and has proved very effective, resulting in sell-through of stock of the featured Special Buys products.

“Special Buys was a dream brief for us. It was one of the product lines that had never been tackled creatively for ALDI and it’s already proving to fill a few holes in consumer’s lives,” explains Cam Blackley, BMF executive creative director.

An ALDI spokesperson said: “Special Buys are a key driver in our business and they add a different dimension to people’s grocery shopping experience. This campaign helps celebrate that quirk. We’re excited to see what it will do for us.”

Supported by online content, radio and catalogue, the campaign will continue to run in bursts throughout the year to support different Special Buys phases.


Alex Derwin as Creative Director


Executive Creative Director: Cam Blackley

Creative Director: Cam Blackley

Copywriter: David Fraser

Art Director: Dantie Van Der Merwe

Strategic Planner: Ali Tilling

Managing Director: Steve McArdle

Group Account Director: Jonny Bucknall

Senior Account Director: Aisling Salmaggi

Account Managers: James Piper

Agency TV Producers: Esta Lau

Production Company: Exit Films

Director: Mike Daly

Producer: Leah Churchill-Brown

DOP: Geoffrey Simpson

Editor: Dan Lee

Editing Facility: The Butchery

Post Production: White Chocolate

Music: Lukas Farry

Sound: Rumble Studios

Sound Engineer (Radio): Nat Joyce

Creative Director: Alex Derwin



Advertising Director: Sam Viney