ALDI Campaign Acknowledges Christmas Can Be A Major Pain In The Arse

ALDI Campaign Acknowledges Christmas Can Be A Major Pain In The Arse
SHARE
THIS



Blasted decorations are everywhere and Mariah Carey’s Christmas album is being played in shopping centre – it’s official, the festive season is upon us.

And this year, ALDI has come out and said what most brands aren’t prepared to admit: sometimes, Christmas can be a right pain in the ass.

Between the gifts, the food, the pressure of shopping and the expectations of the season, it can make for an extremely stressful period. But among all the stress, panic and family dramas, there are real moments of warmth and togetherness that make it all worthwhile.

These are the moments that ALDI’s new Christmas campaign, created by BMF, embraces.

“We brought the ALDI irreverence to Christmas by celebrating the truth. The stress is just as much a part of it, as is the joy. And ALDI makes the joy possible with its amazing products…” BMF managing director, Steve McArdle, said.

The team also launched a war against decorations:

BMF creative director Alex Derwin added the campaign is a breath of fresh air amid the Christmas chaos.

“By showing the stress of the festive season in such a frenetic and freewheeling way, the viewer gets to feel the pleasure of finally sitting down to enjoy their Christmas dinner. It’s simple, direct and irreverent, just like ALDI ads should be,” he said.

The campaign showcases ALDI’s range of savoury food, seafood, desserts, sweets and Christmas decorations. The range was launched in ALDI’s catalogue and will feature prominently leading into Christmas.

The launch 60 second TVC aired on Sunday, with other TVCs promoting ALDI’s great prices appearing throughout the festive period. The campaign also includes print, radio, online and POS.

This is ALDI’s fourth major Christmas campaign under the ‘Perfect Aussie Christmas’ platform, and follows the success of the highly popular Surfin’ Santas and ALDI’s trip to Europe, to prove the uniqueness of an Australian Christmas. The campaign positions ALDI as the complete go-to for everyone’s Christmas needs.

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine